Legends of Adtech Podcast
Adtech moves fast. Yesterday’s innovation is today’s warm-up act.
Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coal face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game.
This is their story.
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About the show
The Legends of Adtech podcast is where the industry's biggest voices spill their secrets. Each season, join host Julia Linehan as she highlights the biggest names, trailblazers and innovators in the adtech and martech industries to discover what makes them tick. From career-defining moments to fearless future-gazing, we’re digging into what really makes an adtech legend, leaving no stone unturned as we hear from industry legends on what really matters in the advertising world today.
We're always on the lookout for adtech leaders and experts across the UK and Europe to share their stories and opinions. If you fancy lending your voice to the show, get in touch today and register your interest as a guest! We record online, remotely, making it easy to feature adtech specialists from across the globe.
Season Three
Season 3 of Legends of Adtech is sponsored by Revving!
Revving believes digital businesses shouldn’t have to wait for their revenue. You’ve earned it, so you should be able to access it immediately, in any currency. Through a suite of fully automated solutions, Revving empowers digital businesses to take control of their cash flow and unlock growth without friction.
Could faster cashflow unlock adtech’s next growth wave? with Chris Pettit
Adtech has spent years making advertising faster, smarter and more automated. So why are businesses still waiting 60, 90 or even 120 days to get paid? Chris Pettit, CEO and Co-founder of Revving, explores the hidden cost of "paid on paper", why delayed payments are holding businesses back, and what founders and industry leaders can do to unlock growth.
How do we transform the adtech ecosystem to work for publishers? with Andrew Buckman
Andrew Buckman, CEO of Publisher Collective, joins us to explore what industry transformation really looks like, why publishers remain the foundation of the open internet, and how trust, simplicity and long-term thinking can help the industry move forward.
LinkedIn for Business Growth: How can you make it work as a CEO? with Mike Nicholson
Mike Nicholson, Founder at Six Sells, joins us to tackle one of the most useful business growth channels for adtech businesses: LinkedIn. From the realities of social selling and personal branding to video content and the future of human connection in an AI world, this episode is a practical, honest and insightful look at how LinkedIn can drive genuine business growth.
Is Creative Strategy reclaiming power in the age of AI? with Rhiannon Davies
Rhiannon Davies, VP Creative Strategy at Jellyfish, joins us to deep dive into the evolving role of creative strategy in an AI-driven world, from whether data should lead creativity and how brands can avoid “AI sameness” to how AI can enhance creative workflows and why human taste and cultural understanding are becoming more valuable than ever.
Digital Out-of-Home: Big screens, big promises
with Tom Barbour, Vistar Media
Tom Barbour, Sales Director UK at Vistar Media, joins us to unpack the reality of programmatic DOOH – what it does well, where it's headed and what brands are getting wrong. From measurement challenges and attention myths, to creative limitations and the role of AI, this is a no-nonsense look at one of the fastest-growing channels in media.
Retail Media: Who really owns the customer?
with Camilla Ray, Nectar360
Camilla Ray joins us to unpack one of the most talked-about areas in the industry right now: retail media. From the evolution of retail media channels to the rise of incrementality and AI-powered planning, this episode gets into the mechanics behind the hype.
Season Two
Episode 12: The Trailblazer
with Rob Webster
Rob Webster, Founder & CEO of TAU Marketing Solutions, has been shaping digital advertising since the earliest days of programmatic and he’s never been afraid to say what others won’t. From startups to agencies, AI to the open web, Rob brings honesty, depth and a much-needed dose of reality to the state of our industry.
Episode 11: The Educator
with Paul Hood
Independent digital transformation consultant Paul Hood discusses his journey from print to digital, the challenges of navigating digital transformation, the impact of AI on the industry and how publishers can innovate and adapt to changing landscapes, emphasising the need for human connections and authenticity in the industry.
Episode 10: The Alchemist
with Leila Seith-Hassan
Digitas’ Chief Data Officer, Leila Seith-Hassan, explores how to turn raw data into real impact. She has championed ethical AI and pushed for diversity in STEM. Leila shares how she balances innovation with integrity, and what the future of AI in marketing really looks like.
Episode 9: The Builder with
Annabelle Dudman
Adform’s Annabelle Dudman reveals what it takes to keep adtech running smoothly behind the scenes. From PlayStation to Spotify and Microsoft, she’s mastered the art of creating harmony from chaos. Annabelle shares her blueprint for building world-class ops with longevity.
Episode 8: The Partner with
James Macdonald
Limelight Inc.’s Co-founder and CRO James Macdonald takes us on a global journey from Fleet Street to the forefront of programmatic innovation. He shares lessons from building global teams, founding Limelight, and why partnerships, not tech, drive long-term success.
The Connector with
Jon Walsh
Jon Walsh, Co-Founder of LinkedBands and JobsInAdtech.com, shares how community and connection can transform adtech. From building media businesses to creating the industry’s go-to jobs board, Jon talks human-first leadership, fixing broken recruitment and attribution.
Season One
Episode 6: The Storyteller
with Paul Gubbins
In Episode Six, Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi, shares how to truly grab attention: on LinkedIn, on stage, and in the boardroom. From CTV's future to content that cuts through, Paul unpacks a career built on curiosity, visibility, and bold, strategic moves.
Episode 5: The Front Runner
with Karen Eccles
In Episode Five, Karen Eccles, CCO at The Telegraph, shares how she balances tradition and transformation across publishing and adtech. From trend-spotting to championing neurodiversity, she unpacks what it takes to lead, give back, and stay ahead in the industry.
Episode 4: The Innovator
with Sara Vincent
In Episode Four, Sara Vincent, Managing Director UK at Utiq, shares her journey from publisher to privacy trailblazer. She unpacks what real innovation looks like, why inclusive teams matter, and what she'd change if we rebuilt adtech from the ground up starting from today.
Episode 3: The Future Architect
with Cadi Jones
In our third episode, Cadi Jones, SVP Europe at Index Exchange, reflects on her career shaping the programmatic space, from innovation to industry impact. She shares what it takes to become a true leader in the adtech space and her predictions on the next five years.
Episode 2: The Game-changer
with Seun Odeneye
In our second episode, Seun Odeneye, MD of Media at KINESSO UK & Ireland, explores his journey from sell-side to buy-side, the biggest shifts he’s seen in adtech, and where CTV, culture, and consolidation are headed next. Smart, strategic, and straight-talking on what’s in and out.
Episode 1: The Revolutionary
with Emma Newman
In our debut episode, Emma Newman, CRO EMEA at PubMatic, unpacks her impressive career, AI concerns, and the mission behind #FundedByAdvertising. From HuffPost UK to adtech leadership, Emma shares her biggest lessons and what she hopes the industry gets right.
