Legends of Adtech Podcast
Adtech moves fast. Yesterday’s innovation is today’s warm-up act.
Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game.
This is their story.
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About the show
The Legends of Adtech podcast is where the industry's biggest voices spill their secrets. This season, we're turning the spotlight on six past winners of ExchangeWire’s Adtech Personality of the Year: the biggest names, trailblazers and innovators in the adtech and martech industries and what makes them tick. From career-defining moments to fearless future-gazing, we’re digging into what really makes an adtech legend, leaving no stone unturned as we hear from industry legends on what really matters in the advertising world today.
Join hosts Julia Linehan and Kasey Pass as they take a deep dive into what makes the industry tick and face the future of adtech.
We're always on the lookout for adtech leaders and experts across the UK and Europe to share their stories and opinions – if you fancy lending your voice to the show, get in touch today to register your interest as a guest host! We record online, remotely, and welcome guests recording from anywhere they're based.
Season Two
The Connector with
Jon Walsh
Jon Walsh, Co-Founder of LinkedBands and JobsInAdtech.com, shares how community and connection can transform adtech. From building media businesses to creating the industry’s go-to jobs board, Jon talks human-first leadership, fixing broken recruitment and attribution.
The Partner with
James Macdonald
Limelight Inc.’s Co-founder and CRO James Macdonald takes us on a global journey from Fleet Street to the forefront of programmatic innovation. He shares lessons from building global teams, founding Limelight, and why partnerships, not tech, drive long-term success.
The Builder with
Annabelle Dudman
Adform’s Annabelle Dudman reveals what it takes to keep adtech running smoothly behind the scenes. From PlayStation to Spotify and Microsoft, she’s mastered the art of creating harmony from chaos. Annabelle shares her blueprint for building world-class ops with longevity.
The Alchemist with
Leila Seith-Hassan
Digitas’ Chief Data Officer, Leila Seith-Hassan, explores how to turn raw data into real impact. She has championed ethical AI and pushed for diversity in STEM. Leila shares how she balances innovation with integrity, and what the future of AI in marketing really looks like.
The Educator with
Paul Hood
Digital transformation expert Paul Hood takes us through two decades of innovation across Mirror Group, Reach, and The Telegraph. Now Head of Publishing at the Vote Office, Paul reflects on pioneering digital in the print era, embracing AI, and inspiring the next generation.
The Trailblazer with
Rob Webster
Outspoken industry veteran Rob Webster joins us to talk survival, disruption, and the future of adtech. From his early ops roots to founding startups and shaping AI strategy, Rob shares candid insights, predictions, and what it really means to stay ahead in an industry that never stops evolving.
Season One
The Revolutionary with
Emma Newman
In our debut episode, Emma Newman, CRO EMEA at PubMatic, unpacks her impressive career, AI concerns, and the mission behind #FundedByAdvertising. From HuffPost UK to adtech leadership, Emma shares her biggest lessons and what she hopes the industry gets right.
The Game-Changer with
Seun Odeneye
In our second episode, Seun Odeneye, MD of Media at KINESSO UK & Ireland, explores his journey from sell-side to buy-side, the biggest shifts he’s seen in adtech, and where CTV, culture, and consolidation are headed next. Smart, strategic, and straight-talking on what’s in and out.
The Future Architect with
Cadi Jones
In our third episode, Cadi Jones, SVP Europe at Index Exchange, reflects on her career shaping the programmatic space, from innovation to industry impact. She shares what it takes to become a true leader in the adtech space and her predictions on the next five years.
The Innovator with
Sara Vincent
In Episode Four, Sara Vincent, Managing Director UK at Utiq, shares her journey from publisher to privacy trailblazer. She unpacks what real innovation looks like, why inclusive teams matter, and what she'd change if we rebuilt adtech from the ground up starting from today.
The Front Runner with
Karen Eccles
In Episode Five, Karen Eccles, CCO at The Telegraph, shares how she balances tradition and transformation across publishing and adtech. From trend-spotting to championing neurodiversity, she unpacks what it takes to lead, give back, and stay ahead in the industry.
The Storyteller with
Paul Gubbins
In Episode Six, Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi, shares how to truly grab attention: on LinkedIn, on stage, and in the boardroom. From CTV's future to content that cuts through, Paul unpacks a career built on curiosity, visibility, and bold, strategic moves.
