ADTECH UNI
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Black Friday stretching over a whole month, holiday and Christmas shopping starting earlier than ever and AI changing the game for how consumers discover and buy products. The chaos of the season can only mean one thing: the Golden Quarter is upon us!
So as the year’s biggest sales event rolls over the horizon, how should marketers strategise for the Golden Quarter? We’ve got six things brands should be considering if they want to win big.
Need to bust the jargon?
Adtech can be confusing. It shouldn't be. Use our glossary to look up any adtech term for an easy explanation that cuts the nonsense!
Adtech 101
Our Learning Hub is your crash course in everything adtech, breaking down the complex and making it crystal clear. Whether you’re brushing up on the basics, levelling up your expertise or infilling your knowledge gaps, this is your guide to making sense of the digital advertising industry.
No headaches, just knowledge on tap.
Adtech Basics
Adtech is a vast, complex ecosystem full of acronyms and moving parts. This is our no-nonsense guide on the basics, jargon-free so you can make sense of adtech even if you've not got a techie bone in your body.
Adtech Glossary
DSPs, SSPs, CTV, WTF? If you have buzzwords, acronyms and techie know-how you need to break down, visit our adtech glossary for 150+ adtech terms explained in layman's terms! Learn more →
Common Challenges
Like all industries, the adtech world has its hurdles, including ad fraud, viewability and brand safety. We explain the challenges and how the industry fights to keep advertising honest.
Privacy & Regulation
Data privacy is more than just a buzzword. Over the years, it continues to be responsible for changing how adtech works. We explain GDPR, cookie changes, and how your data is used.
Measuring Success
Clicks, impressions, conversions. What does it all mean? Learn about the key ad metrics and how advertisers measure their campaign success with simple attribution models.
The Future of Adtech
From AI to Connected TV and retail media, adtech is always evolving fast. Get a quick look at the trends that have been shaping the future of digital advertising across the past few years.
Adtech vs. The Planet
Let’s be real: when most people think "sustainability" and "carbon emissions" they think planes, cars, and factories, not banner ads or programmatic bidding. But the digital advertising industry, like every other, leaves a carbon footprint, and it’s way bigger than you might expect.
In an age of endless impressions and digital data transfers, the invisible engine powering your average ad campaign is guzzling energy behind the scenes. From servers and supply chains to creative files and vendor networks, adtech is having a very real impact on climate change.
So, how bad is it, and more importantly,
what are we doing about it?
Dive into our most read resources
Adtech: A Short History
Advertising has been around for millennia. Ads appear in Indian rock art paintings dating back 6,000 years, and in ancient Greek and Roman papyrus scrolls from 2,000 years ago. As innovations such as radio and television arrived, so did new and exciting ad formats that played to each channel’s strengths. Join us in taking a short look at adtech from 1646 to modern day.
A Newcomer's Guide to Multichannel Advertising
As anyone in digital marketing and advertising will tell you, it’s a multichannel game these days. But for those just starting out in this industry, the experience is more likely to be a monochannel one. Here’s our nuts-and-bolts channel guide for those wandering into the business with big, blinking eyes and hoping one day to master it all, complete with conversation starters to get you networking!
Taking the Initiative: A Guide to Advertising’s Campaigning Side
Does the advertising and media industry like anything better than a task force? Well, it can’t say no to a cross-industry initiative, and it loves an action group. Every trade association, of course, has its own set of campaigns and issue-focused committees. And then there are the collaborative drives, the stand-alone bodies and the government-driven working groups. Here are some of the key ones.
