Digital advertising is a whirlwind of acronyms and unusual terms. Getting to grips with these can be a challenge. And what about ‘adtech stack’? The elusive entity that houses the acronyms, platforms and solutions that enable brands, advertisers and publishers to engage in advanced digital advertising? That’s what we’re going to look at today; it’s not as complicated as it sounds. Building your adtech stack is made easy with this comprehensive guide from The Digital Voice's CEO and Founder, Julia Linehan.

Advertising has been around for millennia. Ads appear in Indian rock art paintings dating back 6,000 years, and in ancient Greek and Roman papyrus scrolls from 2,000 years ago. It is generally accepted that the first newspaper advert appeared in Samuel Peck's Perfect Diurnall, published in London in November of 1646, around the time of the English Civil War. Throughout the 1800s, printing technology developed, media became mainstream, and the advertising industry expanded in tandem. As innovations such as radio and television arrived, so did new and exciting ad formats that played to each channel’s strengths. By the 1980s the advertising industry was a behemoth responsible for vast, iconic campaigns based on consumer research and Nielsen-driven performance metrics that reached millions of people. Print, radio and TV were the dominating channels. If you're looking for jargon explanations, check out our Adtech Glossary.

As anyone in digital marketing and advertising will tell you, it’s a multichannel game these days. But for those just starting out in this industry, the experience is more likely to be a monochannel one. Here’s a nuts-and-bolts channel guide for those wandering into the business with big, blinking eyes and hoping one day to master it all – complete with conversation starters to get you networking!

Does the advertising and media industry like anything better than a taskforce? Well, it can’t say no to a cross-industry initiative, and it loves an action group. Every trade association, of course, has its own set of campaigns and issue-focused committees. And then there are the collaborative drives, the stand-alone bodies and the government-driven working groups. Here are some of the key ones.

Few things divide our opinions these days quite like AI. While there's no denying the incredible potential of automation in our industry – especially when it comes to tasks it can outperform humans at – it also raises some big questions. The key takeaway? There's plenty to be excited about, but success hinges on using AI responsibly and training it thoughtfully to ensure it truly works in our favour.

Discover the must-attend events in 2025 with Adtech Juice’s expert guide. From global conferences to focused summits, explore our top picks and access our full industry event calendar for adtech professionals.

With debate across adtech as to whether AI will have a positive or negative impact on the industry as a whole, Adtech Juice asks AI itself what we can expect from its potential brilliance for years to come.

Dive into what's shaping the adtech industry in 2025 with Adtech Juice’s expert predictions. From the growing success of retail media to the evolution of the ad network, we’ve got you covered.