LEGENDS OF ADTECH
Episode 4: The Innovator
Sara Vincent, Managing Director UK, Utiq
Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.
In Episode Four, we sit down with another legend and winner of Adtech Personality of the Year: Sara Vincent, Managing Director UK at Utiq, for a fresh look at what it means to lead, innovate, and reset the rules in adtech. From her journey across publisher, SSP, and privacy-focused platforms to launching Utiq in the UK, Sara shares what she’s learned about balancing performance with purpose, building inclusive teams, and driving real innovation in data and identity. A true change-maker, she also reveals what she'd do differently if we rebuilt the industry from scratch, and the three words that define where we’re headed next.
About Sara Vincent
Sara is Managing Director, UK, at Utiq, charged with executing the company’s launch in the UK and building out a team to support the company’s growth, partnering with publishers, advertisers and adtech providers to deliver relevant, ad-funded experiences to their consented audiences.
Prior to joining Utiq, Sara spent five years at the global advertising marketplace, Index Exchange, initially as Senior Director, Publisher Development, and, for the last two years, as Managing Director, UK & IE.
During her time at Index Exchange, Sara led the UK team and was responsible for the growth of the UK market; growing partnerships across region; and for regionalising the company’s global goals. She also led the Index Women’s Network for 18 months.
Prior to that, she spent four years at programmatic rich media ad exchange, JustPremium (acquired by GumGum in 2021), as SVP, Publisher Development. Sara was ExchangeWire’s Ad Tech Personality of the Year for 2022.
Outside of work, Sara is a mother to teenage children; an active member and supporter of industry women’s networks; and a mentor for Bloom, a professional network for women in communications, which champions the real voices of women. She also takes part in endurance sports, including triathlons and sportifs.
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