Episode 16: LinkedIn for Business Growth: How can you make it work as a CEO?

Mike Nicholson, CEO at Six Sells

Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.

In this episode of Legends of Adtech, Julia Linehan is joined by Mike Nicholson, Founder of Six Sells, to tackle one of the most useful business growth channels for adtech businesses: LinkedIn.

From helping founders, CEOs and commercial leaders build influential personal brands to generating measurable business results through social selling, Mike has spent years studying what actually works on LinkedIn and what doesn't. Join us as we unpack how leaders can turn visibility into commercial value, discuss why consistency matters more than virality, how authenticity can cut through in an increasingly AI-generated feed and why many businesses are still underestimating the power of employee advocacy.

From the realities of social selling and personal branding, to video content, thought leadership and the future of human connection in an AI world, this episode is a practical, honest and insightful look at how LinkedIn can drive genuine business growth.

About Mike Nicholson

Mike Nicholson founded Six Sells, an executive visibility agency that helps CEOs and senior leaders in media, advertising, and technology to enable growth.



Mike has 30 years’ experience spanning marketing, sales, and business development roles working for publishers (including The Telegraph), ad networks (including 4th Screen), B2B research and advisory firms (including SiriusDecisions), and adtech companies (including Opera Mediaworks and OpenX).

Want to connect?

• Connect with Mike Nicholson
• Learn more about Six Sells
  

About Revving

Legends of Adtech Season 3 is sponsored by Revving!

Revving believes digital businesses shouldn’t have to wait for their revenue. You’ve earned it, so you should be able to access it immediately, in any currency. Through a suite of fully automated solutions, Revving empowers digital businesses to take control of their cash flow and unlock growth without friction.

Learn more about Revving: https://revving.io/