LEGENDS OF ADTECH

Episode 6: The Storyteller

Paul Gubbins, VP of Sales & Programmatic Partnerships, Tubi


Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.


In Episode Six, we sit down with Paul Gubbins, VP of Sales & Programmatic Partnerships at Tubi, to explore a career built on innovation, storytelling, and industry visibility. From selling ad space in Classic Tractor magazine to helping scale one of the world’s largest free streaming services, Paul’s journey is a masterclass in adapting, leading, and making an impact.


Known for commanding attention both on stage and online, Paul shares how to build credibility and community in a crowded adtech landscape, the art of educational “soft selling” on LinkedIn, and why CTV is on the brink of its next big leap. This episode is packed with sharp insight, practical tips, and a few legendary stories along the way.

About Paul Gubbins

Paul Gubbins has over 18 years of sales experience and has spent the last 15+ years in programmatic leadership roles at global companies such as Nexxen, PubMatic, and Verizon. More recently, Paul was responsible for launching the EMEA office for CTV Ad Server Publica before their acquisition by Integral Ad Science, and is now VP Sales & Programmatic Partnerships for the leading free streaming service, Tubi.

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.

Want to connect?

The Refill

Get a content top-up!

World Cup advertisers sitting on untapped media value, Parallel study finds

World Cup advertisers sitting on untapped media value, Parallel study finds

July 18, 2026
Optimising placements to customer need-state rather than contextual category lifted ad-content fit by almost 50% in simulations of eight major World Cup campaigns
The programmatic trap: Why most publishers are leaving their best revenue on the table

The programmatic trap: Why most publishers are leaving their best revenue on the table

July 18, 2026
Ravij Khaneja has watched programmatic advertising go from a radical idea to the default setting for almost every publisher on the internet. In that time, he's identified a problem that's leaving revenue on the table. The good news is, it's entirely solvable.
Online video ads are hot. But what will make them endure? | Adtech Juice

Online video ads are hot. But what will make them endure?

July 18, 2026
Digital video advertising is booming, with U.S. spending projected to surpass $80 billion this year, but scale alone does not create lasting engagement, argues Tomas Forsbäck, CEO and Founder of Readpeak. So how is it created?
How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world | Adtech Juice

How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world

July 11, 2026
Everyone knows that CEOs should be using LinkedIn. But so often it’s something they promise they’ll get around to after the board meeting, after the investor update, product launch, client pitch, or one of a hundred other urgent tasks competing for attention.
Readpeak expands into Italy and Poland, advancing European market leadership | Adtech Juice

Readpeak expands into Italy and Poland, advancing European market leadership

July 8, 2026
Readpeak has announced its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, from Milan to Warsaw, sit on world-class content with too few elegant mechanisms to monetise at scale.
The emerging gap between content generation and performance optimisation

The emerging gap between content generation and performance optimisation

July 1, 2026
Whilst generative AI might mean marketing teams are never lacking in content, volume and quality are not the same thing. Toby Coulthard, CPO of Jacquard, addresses why this matters and what we can do about it.
Retailers have two years to ensure they’re the ones in charge of retail media’s inevitable AI shift

Retailers have two years to ensure they’re the ones in charge of retail media’s inevitable AI shift, report finds

July 1, 2026
Following Cannes, a new whitepaper released today by AI-native platform Particular Audience issues a stark warning: Retailers have a strict two-year window to own their AI decisioning layer. If they don't, they risk losing their monetisation entirely, becoming just inventory in someone else's auction.
The American Prospect is right about the disease. They’re wrong about the cure | Adtech Juice

The American Prospect is right about the disease. They’re wrong about the cure

June 18, 2026
Following the American Prospect removing every programmatic ad from their website, Tomas Forsbäck, CEO and Founder of Readpeak, dives into why their diagnosis and their prescription are doing different work, and what it means for independent journalism.
Show More

Need to bust the jargon?

Read our Adtech Glossary