LEGENDS OF ADTECH

Episode 6: The Storyteller

Paul Gubbins, VP of Sales & Programmatic Partnerships, Tubi


Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.


In Episode Six, we sit down with Paul Gubbins, VP of Sales & Programmatic Partnerships at Tubi, to explore a career built on innovation, storytelling, and industry visibility. From selling ad space in Classic Tractor magazine to helping scale one of the world’s largest free streaming services, Paul’s journey is a masterclass in adapting, leading, and making an impact.


Known for commanding attention both on stage and online, Paul shares how to build credibility and community in a crowded adtech landscape, the art of educational “soft selling” on LinkedIn, and why CTV is on the brink of its next big leap. This episode is packed with sharp insight, practical tips, and a few legendary stories along the way.

About Paul Gubbins

Paul Gubbins has over 18 years of sales experience and has spent the last 15+ years in programmatic leadership roles at global companies such as Nexxen, PubMatic, and Verizon. More recently, Paul was responsible for launching the EMEA office for CTV Ad Server Publica before their acquisition by Integral Ad Science, and is now VP Sales & Programmatic Partnerships for the leading free streaming service, Tubi.

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.


Want to connect?

The Refill

Get a content top-up!


Vurvey Labs launches “Populations 2.0,” human-AI simulations to test the world’s ideas
June 4, 2026
Built on trillions of human facet combinations, Vurvey Labs’ proprietary AI model challenges traditional testing methods with faster, richer, and scalable insights
Assertive Yield partners with The Media Trust to strengthen ad quality & publisher revenue
June 3, 2026
If you've been tracking the programmatic landscape lately, you know digital publishers have always faced a brutal trade-off: aggressively maximise programmatic ad revenue, or strictly police site safety and user experience. Today, Assertive Yield and The Media Trust announced a partnership to erase that dilemma.
impact.com to power Minecraft’s first-ever affiliate program | Adtech Juice
June 2, 2026
Minecraft is officially the best-selling video game of all time, with over 300 million copies sold. And until now, it has never had a formal affiliate program. That changes today with impact.com.
The open web's value problem — and who holds the solution | Adtech Juice
June 1, 2026
Loïc Sfiligoï, Co-founder and CSO at Pubstack, addresses a paradox that the whole industry faces – more volume, less value, in a growing market. So what can be done?
Cadent Launches AI-enabled Predictive Audience Builder
May 28, 2026
Just launched Predictive Audience Builder that lets media buyers directly select, exclude, and weight the actual predictive signals used to construct audiences, instead of relying on opaque pre-packaged segments.
The AI era has an invisible problem. And nobody's talking about it | Adtech Juice
May 20, 2026
Every marketer Bob Walczak, CEO of MadConnect, speaks with is chasing the same vision of AI-driven agents that handle every campaign in real time. So why does it feel so far off?
When discovery leaves the page, what exactly are publishers selling? | Adtech Juice
May 20, 2026
We know that LLMs are reshaping how people discover information. Keith Weisberg, Partner and Head of Product & Technology at 3CV, asks a pressing question: if the work you created and funded never gets visited, how do you get paid for it?
impact.com accelerates Q1 momentum | Adtech Juice
May 20, 2026
The company now powers more than 2 million partnerships, collectively generating over $110 billion in annual gross merchandise value (GMV).
Show More

Need to bust the jargon?

Read our Adtech Glossary