LEGENDS OF ADTECH

Episode 5: The Front Runner

Karen Eccles, Chief Commercial Officer at The Telegraph


Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.


In Episode Five, we sit down with Karen Eccles, Chief Commercial Officer at The Telegraph, to deep dive into her career, which has been defined by leadership, transformation, and future-thinking. A true front-runner, Karen shares what it takes to drive commercial success across publishing and adtech, how neurodivergence has shaped her career, and why giving back to the industry is a non-negotiable for her.


From trendspotting before the curve to balancing performance and purpose, this episode is packed with insight from one of the most influential voices in digital media today.

About Karen Eccles

Karen Eccles is a multiple award-winning executive leader, board member and commercial chief. She is Chief Commercial Officer at The Telegraph responsible for digital advertising, partnerships, licensing and commerce.


With over 25 years of experience in the industry, Karen has a proven track record of delivering transformation and ambitious growth for publishers, digital platforms and ad technology. She is passionate about long-term success strategies to boost change, accelerating revenue streams in customer centric companies, and building strong cultures with happy, high-performance teams to deliver financial growth.


She is also the Chair of the AOP where she helps the industry come together to solve the big challenges and make the most of the opportunities ahead; and is on the board of the news industry’s collaborative joint venture Ozone.


The Refill

Get a content top-up!


World Cup advertisers sitting on untapped media value, Parallel study finds
July 18, 2026
Optimising placements to customer need-state rather than contextual category lifted ad-content fit by almost 50% in simulations of eight major World Cup campaigns
 The programmatic trap: Why most publishers are leaving their best revenue on the table
July 18, 2026
Ravij Khaneja has watched programmatic advertising go from a radical idea to the default setting for almost every publisher on the internet. In that time, he's identified a problem that's leaving revenue on the table. The good news is, it's entirely solvable.
Online video ads are hot. But what will make them endure? | Adtech Juice
July 18, 2026
Digital video advertising is booming, with U.S. spending projected to surpass $80 billion this year, but scale alone does not create lasting engagement, argues Tomas Forsbäck, CEO and Founder of Readpeak. So how is it created?
How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world | Adtech Juice
July 11, 2026
Everyone knows that CEOs should be using LinkedIn. But so often it’s something they promise they’ll get around to after the board meeting, after the investor update, product launch, client pitch, or one of a hundred other urgent tasks competing for attention.
Readpeak expands into Italy and Poland, advancing European market leadership | Adtech Juice
July 8, 2026
Readpeak has announced its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, from Milan to Warsaw, sit on world-class content with too few elegant mechanisms to monetise at scale.
The emerging gap between content generation and performance optimisation
July 1, 2026
Whilst generative AI might mean marketing teams are never lacking in content, volume and quality are not the same thing. Toby Coulthard, CPO of Jacquard, addresses why this matters and what we can do about it.
Retailers have two years to ensure they’re the ones in charge of retail media’s inevitable AI shift
July 1, 2026
Following Cannes, a new whitepaper released today by AI-native platform Particular Audience issues a stark warning: Retailers have a strict two-year window to own their AI decisioning layer. If they don't, they risk losing their monetisation entirely, becoming just inventory in someone else's auction.
The American Prospect is right about the disease. They’re wrong about the cure | Adtech Juice
June 18, 2026
Following the American Prospect removing every programmatic ad from their website, Tomas Forsbäck, CEO and Founder of Readpeak, dives into why their diagnosis and their prescription are doing different work, and what it means for independent journalism.
Show More

Need to bust the jargon?

Read our Adtech Glossary