LEGENDS OF ADTECH

Episode 12: The Trailblazer

Rob Webster, Founder & CEO at TAU Marketing Solutions


Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.


This week on Legends of Adtech, we’re joined by one of the industry’s most outspoken and influential voices: Rob Webster, Founder & CEO of TAU Marketing Solutions and long-time adtech trailblazer.


Rob has been shaping digital advertising since the earliest days of programmatic and he’s never been afraid to say what others won’t. From startups to agencies, AI to the open web, Rob brings honesty, depth and a much-needed dose of reality to the state of our industry.

About Robert Webster

A marketing technologist with over 20 years’ experience helping the best companies succeed in an ever more complex marketing world. Led the charge on the toughest challenges in marketing technology from Search Algorithms, Programmatic Platforms, Identity Resolution, Data Platforms and more. Rob has a passion for pioneering new technologies and helping companies and talented marketers to achieve amazing results.


TAU is an independent consultancy and technology partner created to help marketers move beyond the AI hype and adopt it in ways that are practical, profitable, safe and scalable. We work with clients to identify where AI can create tangible value, prioritise the

 right use cases and make smart choices about whether to buy existing AI tools or build their own. For clients who want to build, TAU combines deep expertise in marketing processes, technology implementation and AI to develop custom solutions trained on marketing  best practice and tailored to each client’s workflows, data and expertise. 


Founded in 2024, TAU already works with retail giants, leading European publishers, technology innovators, and top media agencies, as well as clients in regulated industries such as betting and gambling, helping them adopt AI responsibly and effectively.

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