ADTECH OPINIONS

Write Google off at your peril

Google was never behind the curve, and now it is winning. Every new AI product triggers the same reaction, be it a new large language model (LLM) feature or an AI browser like Perplexity’s Comet, and the industry declares that ‘Google Search is dying’ or ‘Google is not what it used to be’. Like plants drawn to the sun, marketers and technologists alike often chase the newest and shiniest thing. But the data tells another story. Research from Funnel last year found that 64% of marketers expect their customers to use traditional search engines less in the coming two to three years.

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Write Google off at your peril

July 22, 2026

The programmatic trap: Why most publishers are leaving their best revenue on the table

July 18, 2026

Ravij Khaneja has watched programmatic advertising go from a radical idea to the default setting for almost every publisher on the internet. In that time, he's identified a problem that's leaving revenue on the table. The good news is, it's entirely solvable.

Online video ads are hot. But what will make them endure?

July 18, 2026

Digital video advertising is booming, with U.S. spending projected to surpass $80 billion this year, but scale alone does not create lasting engagement, argues Tomas Forsbäck, CEO and Founder of Readpeak. So how is it created?

The emerging gap between content generation and performance optimisation

July 1, 2026

Whilst generative AI might mean marketing teams are never lacking in content, volume and quality are not the same thing. Toby Coulthard, CPO of Jacquard, addresses why this matters and what we can do about it.

The American Prospect is right about the disease. They’re wrong about the cure

June 18, 2026

Following the American Prospect removing every programmatic ad from their website, Tomas Forsbäck, CEO and Founder of Readpeak, dives into why their diagnosis and their prescription are doing different work, and what it means for independent journalism.