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Google was never behind the curve, and now it is winning. Every new AI product triggers the same reaction, be it a new large language model (LLM) feature or an AI browser like Perplexity’s Comet, and the industry declares that ‘Google Search is dying’ or ‘Google is not what it used to be’. Like plants drawn to the sun, marketers and technologists alike often chase the newest and shiniest thing. But the data tells another story. Research from Funnel last year found that 64% of marketers expect their customers to use traditional search engines less in the coming two to three years.

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We can label AI. But what are we actually labeling? | Adtech Juice

We can label AI. But what are we actually labeling?

October 4, 2026
Anthropic has begun embedding invisible watermarks in text generated by new Claude models, part of its effort to comply with the European Union’s new transparency requirements for AI-generated content. The idea sure seems straightforward: if AI generated something, there should be a way to identify it.
WTF is attribution!? | Adtech Juice

WTF is attribution!?

September 14, 2026
There's no holy grail in attribution, but there is a model that works best for you. Suzanna Chaplin, CEO of esbconnect breaks it down.
How to build a high-ROI AI search strategy in 2027

How to build a high-ROI AI search strategy in 2027

August 19, 2026
Search has always been the most direct line between a buyer's intent and a brand's opportunity, but with the dawning of AI, it's only getting harder. Ashley Fletcher, CMO of Adthena, breaks down how to build a high-ROI search strategy in the modern era of AI.
How nostalgia became the new hot advertising commodity | Adtech Juice

How nostalgia became the new hot advertising commodity

August 3, 2026
As attention spans shrink and acquisition costs rise, brands are rediscovering nostalgia as one of advertising's most effective creative tools. Ada Mockuté Jaime, CMO of Nordcurrent, explores why familiar aesthetics and cultural touchstones drive stronger emotional engagement, particularly in mobile gaming.
Exclusive promo codes don't leak attribution. They protect it. | Adtech Juice

Exclusive promo codes don't leak attribution. They protect it.

July 30, 2026
There is a reflex in performance marketing that says exclusive offers are dangerous. Give a creator a genuinely good discount code and you invite the audience to go shopping. Pavel Medvedev, Co-founder of Uplify, believed a version of this too, until hespent a year running commission only creator programs.
Write Google off at your peril | Adtech Juice

Write Google off at your peril

July 22, 2026
Google was never behind the curve, and now it is winning. Every new AI product triggers the same reaction, be it a new large language model (LLM) feature or an AI browser like Perplexity’s Comet, writes János Moldvay, Chief Data Science Officer at Funnel
The programmatic trap: Why most publishers are leaving their best revenue on the table

The programmatic trap: Why most publishers are leaving their best revenue on the table

July 18, 2026
Ravij Khaneja has watched programmatic advertising go from a radical idea to the default setting for almost every publisher on the internet. In that time, he's identified a problem that's leaving revenue on the table. The good news is, it's entirely solvable.
Online video ads are hot. But what will make them endure? | Adtech Juice

Online video ads are hot. But what will make them endure?

July 18, 2026
Digital video advertising is booming, with U.S. spending projected to surpass $80 billion this year, but scale alone does not create lasting engagement, argues Tomas Forsbäck, CEO and Founder of Readpeak. So how is it created?
The emerging gap between content generation and performance optimisation

The emerging gap between content generation and performance optimisation

July 1, 2026
Whilst generative AI might mean marketing teams are never lacking in content, volume and quality are not the same thing. Toby Coulthard, CPO of Jacquard, addresses why this matters and what we can do about it.
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