CATEGORIES
Need a content top-up? You’ve come to the right place. This is your content compass.
Explore by category and zero in on what matters to you, whether it’s Programmatic, CTV, Privacy, Retail Media, or something else – refresh your feed and reignite your thinking.
TOP ARTICLES
Guest writer contributions
Every marketer Bob Walczak, CEO of MadConnect, speaks with is chasing the same vision of AI-driven agents that handle every campaign in real time. So why does it feel so far off?
We know that LLMs are reshaping how people discover information. Keith Weisberg, Partner and Head of Product & Technology at 3CV, asks a pressing question: if the work you created and funded never gets visited, how do you get paid for it?
Everyone in adtech is panicking about the same thing right now: AI agents are becoming the front door to commerce. But as Rajiv Khaneja, Investor, Entrepreneur and Founder at AdButler, reminds us, there's one place AI agents literally cannot go.
CTV
As an organiser, how do you connect the dots across content, delivery and the guest experience to create an adtech event that sticks in the mind? After all, that’s the goal - no one wants to organise an event that's forgotten before the canapés have even been digested. Our events expert has the lowdown.
CTV is blurring the lines between old-school TV and new-age streaming—here’s why that matters to marketers and viewers alike.
Experts weigh in on what’s shaping video and CTV advertising in 2025—from data to creativity and everything in between.
Retail Media
Everyone in adtech is panicking about the same thing right now: AI agents are becoming the front door to commerce. But as Rajiv Khaneja, Investor, Entrepreneur and Founder at AdButler, reminds us, there's one place AI agents literally cannot go.
Amir Rasekh, Managing Director at Nectar360, argues that retail media has outgrown its bottom-funnel stereotype. With AI-powered platforms like Pollen and unified customer views, retail media is now driving full-funnel strategies, from awareness to loyalty, while reshaping how brands and retailers collaborate.
Retail media is a much discussed and easily misunderstood area of adtech and digital advertising, but most predictions put it at the heart of the evolving media landscape. So what are we dealing with?
Programmatic
Adtech enters 2026 stronger. Programmatic continues to expand across channels. Digital is the infrastructure of modern marketing. Mac Sawa, CEO of OnAudience, deep dives into why growth is no longer the main story in adtech.
Discover how publishers and advertisers can reduce AI bias in advertising with transparency, diverse data, human oversight and contextual targeting.
Think you know your adtech stack? From DV360 and Meta Ads Manager to LinkedIn Campaign Manager, GA4 and The Trade Desk, discover the hidden features and power hacks that can stretch your budget, sharpen targeting, and boost campaign performance.
Data Privacy
The adtech industry has a stack addiction, says Juan Baron, Head of International and Global Accounts at Decentriq. And like most addictions, it feels like the only answer right up until it isn't.
Everyone’s talking about the authenticated web—but will it really change the game or is it just more hype? Human Algorithm's Shawn Lim poses the question.
Apple’s privacy policies are in the hot seat. What’s next for ATT, and what does it mean for marketers?
Advertiser Strategy
For avid sports fans, there isn’t a true “offseason”, says Jen Oon, SVP of Sales at DAX US. The conversation doesn't stop; it just shifts. This is the audience advertisers keep overlooking. And sports podcasts are the medium best positioned to capture their attention.
Media planners have described banners as wallpaper: always there, rarely studied. Tomas Forsbäck, CEO and founder at Readpeak, deep dives into why visibility and attention are not the same thing, what makes good creative and what actually works.
Matthew Whyatt, CEO at Tech Torque, is watching adtech work better across every software company he works with. And that's the problem - the better adtech gets at delivering informed buyers, the less room for error your sales team has.
Measurement
For avid sports fans, there isn’t a true “offseason”, says Jen Oon, SVP of Sales at DAX US. The conversation doesn't stop; it just shifts. This is the audience advertisers keep overlooking. And sports podcasts are the medium best positioned to capture their attention.
Media planners have described banners as wallpaper: always there, rarely studied. Tomas Forsbäck, CEO and founder at Readpeak, deep dives into why visibility and attention are not the same thing, what makes good creative and what actually works.
Matthew Whyatt, CEO at Tech Torque, is watching adtech work better across every software company he works with. And that's the problem - the better adtech gets at delivering informed buyers, the less room for error your sales team has.
AI
Every marketer Bob Walczak, CEO of MadConnect, speaks with is chasing the same vision of AI-driven agents that handle every campaign in real time. So why does it feel so far off?
We know that LLMs are reshaping how people discover information. Keith Weisberg, Partner and Head of Product & Technology at 3CV, asks a pressing question: if the work you created and funded never gets visited, how do you get paid for it?
Everyone in adtech is panicking about the same thing right now: AI agents are becoming the front door to commerce. But as Rajiv Khaneja, Investor, Entrepreneur and Founder at AdButler, reminds us, there's one place AI agents literally cannot go.
Brand Safety
Emma Newman, CRO EMEA at PubMatic and winner of The Wires' Adtech Personality of the Year, writes on the risks to the Open Internet and journalism, and how digital advertising can save the day with campaigns such as PubMatic's #FundedByAdvertising.
Trust is the secret sauce in advertising. Discover why building it with your audience is critical, and how to do it well.
Let's go back in time just over 400 years, when the poet and cleric John Donne coined the phrase: “No man is an island”. The simplest explanation Sara Vincent has heard of the phrase is that people are better together than alone
