In the early days of digital advertising, the click ruled everything, but that era is disappearing fast. Thrad.ai's CEO Andrea Tortella explores zero-click advertising what replaces the click, what it means to be “legible to machines,” and the power dynamics that emerge when AI becomes the decision maker.

Gerado Ramirez dives deep into the US Hispanic audience and shows how data-driven storytelling can unlock powerful connections. The lessons apply globally: whether you’re targeting a niche or a mainstream segment, weaving insight with creativity is what makes campaigns truly click.

As an organiser, how do you connect the dots across content, delivery and the guest experience to create an adtech event that sticks in the mind? After all, that’s the goal - no one wants to organise an event that's forgotten before the canapés have even been digested. Our events expert has the lowdown.

CTV is blurring the lines between old-school TV and new-age streaming—here’s why that matters to marketers and viewers alike.

Amir Rasekh, Managing Director at Nectar360, argues that retail media has outgrown its bottom-funnel stereotype. With AI-powered platforms like Pollen and unified customer views, retail media is now driving full-funnel strategies, from awareness to loyalty, while reshaping how brands and retailers collaborate.

Retail media is a much discussed and easily misunderstood area of adtech and digital advertising, but most predictions put it at the heart of the evolving media landscape. So what are we dealing with?

Discover how publishers and advertisers can reduce AI bias in advertising with transparency, diverse data, human oversight and contextual targeting.

Think you know your adtech stack? From DV360 and Meta Ads Manager to LinkedIn Campaign Manager, GA4 and The Trade Desk, discover the hidden features and power hacks that can stretch your budget, sharpen targeting, and boost campaign performance.

Everyone’s talking about the authenticated web—but will it really change the game or is it just more hype? Human Algorithm's Shawn Lim poses the question.

Apple’s privacy policies are in the hot seat. What’s next for ATT, and what does it mean for marketers?

In the early days of digital advertising, the click ruled everything, but that era is disappearing fast. Thrad.ai's CEO Andrea Tortella explores zero-click advertising what replaces the click, what it means to be “legible to machines,” and the power dynamics that emerge when AI becomes the decision maker.

Discover how publishers and advertisers can reduce AI bias in advertising with transparency, diverse data, human oversight and contextual targeting.

In the early days of digital advertising, the click ruled everything, but that era is disappearing fast. Thrad.ai's CEO Andrea Tortella explores zero-click advertising what replaces the click, what it means to be “legible to machines,” and the power dynamics that emerge when AI becomes the decision maker.

Discover how publishers and advertisers can reduce AI bias in advertising with transparency, diverse data, human oversight and contextual targeting.

In the early days of digital advertising, the click ruled everything, but that era is disappearing fast. Thrad.ai's CEO Andrea Tortella explores zero-click advertising what replaces the click, what it means to be “legible to machines,” and the power dynamics that emerge when AI becomes the decision maker.

Discover how publishers and advertisers can reduce AI bias in advertising with transparency, diverse data, human oversight and contextual targeting.

Emma Newman, CRO EMEA at PubMatic and winner of The Wires' Adtech Personality of the Year, writes on the risks to the Open Internet and journalism, and how digital advertising can save the day with campaigns such as PubMatic's #FundedByAdvertising.

Trust is the secret sauce in advertising. Discover why building it with your audience is critical, and how to do it well.