CATEGORIES
Need a content top-up? You’ve come to the right place. This is your content compass.
Explore by category and zero in on what matters to you, whether it’s Programmatic, CTV, Privacy, Retail Media, or something else – refresh your feed and reignite your thinking.
TOP ARTICLES
Guest writer contributions
Whilst generative AI might mean marketing teams are never lacking in content, volume and quality are not the same thing. Toby Coulthard, CPO of Jacquard, addresses why this matters and what we can do about it.
Following the American Prospect removing every programmatic ad from their website, Tomas Forsbäck, CEO and Founder of Readpeak, dives into why their diagnosis and their prescription are doing different work, and what it means for independent journalism.
AI leaders are building team competence, recognizing transformative opportunities, and letting proven innovations spread organically across their organizations, says Patrick Shea, Co-founder at AdDaptive. Sometimes technology is involved.
CTV
As an organiser, how do you connect the dots across content, delivery and the guest experience to create an adtech event that sticks in the mind? After all, that’s the goal - no one wants to organise an event that's forgotten before the canapés have even been digested. Our events expert has the lowdown.
CTV is blurring the lines between old-school TV and new-age streaming—here’s why that matters to marketers and viewers alike.
Experts weigh in on what’s shaping video and CTV advertising in 2025—from data to creativity and everything in between.
Retail Media
Following Cannes, a new whitepaper released today by AI-native platform Particular Audience issues a stark warning: Retailers have a strict two-year window to own their AI decisioning layer. If they don't, they risk losing their monetisation entirely, becoming just inventory in someone else's auction.
Everyone in adtech is panicking about the same thing right now: AI agents are becoming the front door to commerce. But as Rajiv Khaneja, Investor, Entrepreneur and Founder at AdButler, reminds us, there's one place AI agents literally cannot go.
Amir Rasekh, Managing Director at Nectar360, argues that retail media has outgrown its bottom-funnel stereotype. With AI-powered platforms like Pollen and unified customer views, retail media is now driving full-funnel strategies, from awareness to loyalty, while reshaping how brands and retailers collaborate.
Programmatic
Readpeak has announced its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, from Milan to Warsaw, sit on world-class content with too few elegant mechanisms to monetise at scale.
Following the American Prospect removing every programmatic ad from their website, Tomas Forsbäck, CEO and Founder of Readpeak, dives into why their diagnosis and their prescription are doing different work, and what it means for independent journalism.
Just launched Predictive Audience Builder that lets media buyers directly select, exclude, and weight the actual predictive signals used to construct audiences, instead of relying on opaque pre-packaged segments.
Data Privacy
Privacy-first browser Brave is taking on Google's search dominance - and the numbers suggest it's working. After cracking the UK market, the independent browser is now expanding to France and Germany.
AdButler has received approved status as a registered vendor in IAB Europe's Transparency and Consent Framework (TCF v2.2), announced at Shoptalk Europe.
If you've been tracking the programmatic landscape lately, you know digital publishers have always faced a brutal trade-off: aggressively maximise programmatic ad revenue, or strictly police site safety and user experience. Today, Assertive Yield and The Media Trust announced a partnership to erase that dilemma.
Advertiser Strategy
For avid sports fans, there isn’t a true “offseason”, says Jen Oon, SVP of Sales at DAX US. The conversation doesn't stop; it just shifts. This is the audience advertisers keep overlooking. And sports podcasts are the medium best positioned to capture their attention.
Media planners have described banners as wallpaper: always there, rarely studied. Tomas Forsbäck, CEO and founder at Readpeak, deep dives into why visibility and attention are not the same thing, what makes good creative and what actually works.
Matthew Whyatt, CEO at Tech Torque, is watching adtech work better across every software company he works with. And that's the problem - the better adtech gets at delivering informed buyers, the less room for error your sales team has.
Measurement
For avid sports fans, there isn’t a true “offseason”, says Jen Oon, SVP of Sales at DAX US. The conversation doesn't stop; it just shifts. This is the audience advertisers keep overlooking. And sports podcasts are the medium best positioned to capture their attention.
Media planners have described banners as wallpaper: always there, rarely studied. Tomas Forsbäck, CEO and founder at Readpeak, deep dives into why visibility and attention are not the same thing, what makes good creative and what actually works.
Matthew Whyatt, CEO at Tech Torque, is watching adtech work better across every software company he works with. And that's the problem - the better adtech gets at delivering informed buyers, the less room for error your sales team has.
AI
Readpeak has announced its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, from Milan to Warsaw, sit on world-class content with too few elegant mechanisms to monetise at scale.
Whilst generative AI might mean marketing teams are never lacking in content, volume and quality are not the same thing. Toby Coulthard, CPO of Jacquard, addresses why this matters and what we can do about it.
Following Cannes, a new whitepaper released today by AI-native platform Particular Audience issues a stark warning: Retailers have a strict two-year window to own their AI decisioning layer. If they don't, they risk losing their monetisation entirely, becoming just inventory in someone else's auction.
Brand Safety
If you've been tracking the programmatic landscape lately, you know digital publishers have always faced a brutal trade-off: aggressively maximise programmatic ad revenue, or strictly police site safety and user experience. Today, Assertive Yield and The Media Trust announced a partnership to erase that dilemma.
Emma Newman, CRO EMEA at PubMatic and winner of The Wires' Adtech Personality of the Year, writes on the risks to the Open Internet and journalism, and how digital advertising can save the day with campaigns such as PubMatic's #FundedByAdvertising.
Trust is the secret sauce in advertising. Discover why building it with your audience is critical, and how to do it well.
