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Particular Audience launches PA DiscoveryOS on Shopify

Previously, integrating enterprise AI search, personalisation and retail media engines required complex headless architecture and custom APIs, costing tens of thousands of dollars and taking three to six months to deploy. PA DiscoveryOS slashes this integration time by over 99%, taking the implementation time from months to minutes.

AdButler launches Commerce Catalyst | Adtech Juice

AdButler launches Commerce Catalyst, giving businesses the infrastructure to build their own media networks

April 21, 2026

As media networks become one of the fastest-growing segments in digital advertising, many businesses are discovering that launching one requires more than demand. It requires infrastructure that has traditionally taken years to build and operate at scale.

Gist GEO platform launches to improve brand visibility across AI answers and search

April 21, 2026

Gist GEO accounts for organic brand presence in AI answers, giving marketers a simplified, holistic look at their AI presence. The platform then immediately provides suggested brand visibility opportunities based on the insights.

impact.com expands YouTube Collaboration with Creator Partnerships API Adoption

April 21, 2026

The integration enables brands to discover creators, manage sponsorships, and measure performance in one place using verified, creator-consented data. This provides brands with more reliable, first-party insights, helping them better evaluate and select creators while improving confidence in campaign measurement.

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Why adtech’s biggest leak isn’t dollars. It’s work.

March 31, 2026

For years, the advertising industry has focused on financial leakage. That scrutiny is important, but it is incomplete. AdLib's Founder and CEO, Mike Hauptman, explores why we need to quantify the labor required to manage adtech's increasingly complex ecosystem.

The biggest challenges of programmatic advertising in 2026

March 3, 2026

Adtech enters 2026 stronger. Programmatic continues to expand across channels. Digital is the infrastructure of modern marketing. Mac Sawa, CEO of OnAudience, deep dives into why growth is no longer the main story in adtech.

Why digital publishing never escaped print economics

February 23, 2026

Digital publishing has spent 25 years copying the economics of print, and that choice now blocks its ability to compete for advertiser trust and pricing power. The path forward is for publishers to stop selling impression volume and start selling outcomes, where attention, engagement, and contribution define value, say

Zero-click advertising: when decisions happen without the click

December 11, 2025

In the early days of digital advertising, the click ruled everything, but that era is disappearing fast. Thrad.ai's CEO Andrea Tortella explores zero-click advertising what replaces the click, what it means to be “legible to machines,” and the power dynamics that emerge when AI becomes the decision maker.

How Data-Driven Storytelling Can Be Brands' Secret Weapon with Gerado Ramirez of Relevant+

What Brands Miss About Bilingual Gen Z Audiences (and How Data-Driven Storytelling Can Be Their Secret Weapon)

September 17, 2025

Gerado Ramirez dives deep into the US Hispanic audience and shows how data-driven storytelling can unlock powerful connections. The lessons apply globally: whether you’re targeting a niche or a mainstream segment, weaving insight with creativity is what makes campaigns truly click.

Amit Monheit, Co-founder & CEO of Odeeo, dives into the popular world of gaming from who's playing t

Raise Your Hand If You Game – Everyone Is a Gamer

September 17, 2025

Amit Monheit, Co-founder & CEO of Odeeo, dives into the popular world of gaming from who's playing to where they're doing it, and what advertisers are missing out on if they don't tap into this market.

Programmatic Relationship Advice: Don’t Let Your Partner Eat Your Business

September 2, 2025

It’s not right that any partner should be incentivised to undercut and disenfranchise you, or steal your revenues. Limelight Inc think this odd duality in the market is something that merits more attention – and urge you to give it some more of yours.

The End of Retail Media’s Bottom-Funnel Illusion

September 2, 2025

Amir Rasekh, Managing Director at Nectar360, argues that retail media has outgrown its bottom-funnel stereotype. With AI-powered platforms like Pollen and unified customer views, retail media is now driving full-funnel strategies, from awareness to loyalty, while reshaping how brands and retailers collaborate.

Five key shifts that changed everything in programmatic ads

August 29, 2025

Preciso’s launch in 2020 coincided with a massive shift in consumer behaviour, at a time when e-commerce was accelerating rapidly. Beyond their growth story, they’ve had a front-row seat to some fundamental changes that have reshaped the entire industry. Here are the five biggest shifts they've seen.