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Jellyfish’s Share of Model™ tool analysed how AI shopping systems recommend products across eight categories – including fashion, athletic wear, men's suits, home appliances and furniture – in the US, UK, Australia and Singapore, spanning ChatGPT, Google AI Mode and Amazon's Alexa for Shopping. The findings show that an "AI shelf" diverges significantly from the retail or search landscapes that brands know.

We can label AI. But what are we actually labeling? | Adtech Juice

We can label AI. But what are we actually labeling?

October 4, 2026
Anthropic has begun embedding invisible watermarks in text generated by new Claude models, part of its effort to comply with the European Union’s new transparency requirements for AI-generated content. The idea sure seems straightforward: if AI generated something, there should be a way to identify it.
AI shopping upends the rules of brand leadership, price positioning & competition, according to new

AI shopping upends the rules of brand leadership, price positioning & competition, according to new Jellyfish research

October 4, 2026
Analysis reveals shopping assistants create radically different ‘AI Shelves,’ as Brandtech’s Jellyfish launches Share of Model™ Shopping Optimization to help marketers understand & influence how products get chosen
Particular Audience launches Trade Media solution to bring trade marketing into the digital age

Particular Audience launches Trade Media solution to bring trade marketing into the digital age

October 4, 2026
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time - bringing digital flexibility to trade marketing

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We can label AI. But what are we actually labeling? | Adtech Juice

We can label AI. But what are we actually labeling?

October 4, 2026
Anthropic has begun embedding invisible watermarks in text generated by new Claude models, part of its effort to comply with the European Union’s new transparency requirements for AI-generated content. The idea sure seems straightforward: if AI generated something, there should be a way to identify it.
WTF is attribution!? | Adtech Juice

WTF is attribution!?

September 14, 2026
There's no holy grail in attribution, but there is a model that works best for you. Suzanna Chaplin, CEO of esbconnect breaks it down.
How to build a high-ROI AI search strategy in 2027

How to build a high-ROI AI search strategy in 2027

August 19, 2026
Search has always been the most direct line between a buyer's intent and a brand's opportunity, but with the dawning of AI, it's only getting harder. Ashley Fletcher, CMO of Adthena, breaks down how to build a high-ROI search strategy in the modern era of AI.
How nostalgia became the new hot advertising commodity | Adtech Juice

How nostalgia became the new hot advertising commodity

August 3, 2026
As attention spans shrink and acquisition costs rise, brands are rediscovering nostalgia as one of advertising's most effective creative tools. Ada Mockuté Jaime, CMO of Nordcurrent, explores why familiar aesthetics and cultural touchstones drive stronger emotional engagement, particularly in mobile gaming.
Exclusive promo codes don't leak attribution. They protect it. | Adtech Juice

Exclusive promo codes don't leak attribution. They protect it.

July 30, 2026
There is a reflex in performance marketing that says exclusive offers are dangerous. Give a creator a genuinely good discount code and you invite the audience to go shopping. Pavel Medvedev, Co-founder of Uplify, believed a version of this too, until hespent a year running commission only creator programs.
Write Google off at your peril | Adtech Juice

Write Google off at your peril

July 22, 2026
Google was never behind the curve, and now it is winning. Every new AI product triggers the same reaction, be it a new large language model (LLM) feature or an AI browser like Perplexity’s Comet, writes János Moldvay, Chief Data Science Officer at Funnel
The programmatic trap: Why most publishers are leaving their best revenue on the table

The programmatic trap: Why most publishers are leaving their best revenue on the table

July 18, 2026
Ravij Khaneja has watched programmatic advertising go from a radical idea to the default setting for almost every publisher on the internet. In that time, he's identified a problem that's leaving revenue on the table. The good news is, it's entirely solvable.
Online video ads are hot. But what will make them endure? | Adtech Juice

Online video ads are hot. But what will make them endure?

July 18, 2026
Digital video advertising is booming, with U.S. spending projected to surpass $80 billion this year, but scale alone does not create lasting engagement, argues Tomas Forsbäck, CEO and Founder of Readpeak. So how is it created?
The emerging gap between content generation and performance optimisation

The emerging gap between content generation and performance optimisation

July 1, 2026
Whilst generative AI might mean marketing teams are never lacking in content, volume and quality are not the same thing. Toby Coulthard, CPO of Jacquard, addresses why this matters and what we can do about it.
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AI shopping upends the rules of brand leadership, price positioning & competition, according to new

AI shopping upends the rules of brand leadership, price positioning & competition, according to new Jellyfish research

October 4, 2026
Analysis reveals shopping assistants create radically different ‘AI Shelves,’ as Brandtech’s Jellyfish launches Share of Model™ Shopping Optimization to help marketers understand & influence how products get chosen
Particular Audience launches Trade Media solution to bring trade marketing into the digital age

Particular Audience launches Trade Media solution to bring trade marketing into the digital age

October 4, 2026
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time - bringing digital flexibility to trade marketing
Assertive Yield expands team with senior appointments of Shez Iqbal and Jack Watt

Assertive Yield expands team with senior appointments of Shez Iqbal and Jack Watt

October 4, 2026
Assertive Yield, the adtech platform helping publishers, SSPs and ad networks maximise revenue, working with the likes of 9GAG, Bauer Media Group, Hearst and Britannica, has appointed two very well-known industry veterans to fuel the next phase of their growth.
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6 things marketers must know to navigate the Golden Quarter

6 things marketers must know to navigate the Golden Quarter

September 29, 2026
As the year’s biggest sales event rolls over the horizon, how should marketers strategise for the Golden Quarter? We’ve got six things brands should be considering if they want to win big.
WTF is attribution!? | Adtech Juice

WTF is attribution!?

September 14, 2026
There's no holy grail in attribution, but there is a model that works best for you. Suzanna Chaplin, CEO of esbconnect breaks it down.
Level up in adtech: what to read, watch and learn in Q3 | Adtech Juice

Level up in adtech: what to read, watch and learn in Q3

September 1, 2026
In the name of back to school week, we’re sharing a selection of essential reading and free adtech courses to help you kick your Q3 off with a set of fresh knowledge and new skills. Whether you’re a new graduate on the scene or an industry veteran, we’ve got something for everyone - because you’re never too young (o
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