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New research from The Trade Desk, the world's largest independent advertising technology company, reveals that the open internet drives more influence, stronger recall and more bookings across the travel purchase journey. The findings suggest advertisers have an opportunity to better align media investment with consumer behaviour, leveraging channels such as connected TV to reach travellers from inspiration through to booking. 

How to build a high-ROI AI search strategy in 2027

How to build a high-ROI AI search strategy in 2027

August 19, 2026
Search has always been the most direct line between a buyer's intent and a brand's opportunity, but with the dawning of AI, it's only getting harder. Ashley Fletcher, CMO of Adthena, breaks down how to build a high-ROI search strategy in the modern era of AI.
The Travel Gap: UK travel advertisers may be missing key moments that influence booking decisions

The Travel Gap: UK travel advertisers may be missing key moments that influence booking decisions

August 19, 2026
New research from The Trade Desk finds the open internet outperforms search, social and AI at every stage of the 76-day travel booking journey
Brandtech’s Jellyfish launches AI ads optimisation in Share of Model™ | Adtech Juice

Brandtech’s Jellyfish launches AI ads optimisation in Share of Model™

August 11, 2026
Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform.

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How to build a high-ROI AI search strategy in 2027

How to build a high-ROI AI search strategy in 2027

August 19, 2026
Search has always been the most direct line between a buyer's intent and a brand's opportunity, but with the dawning of AI, it's only getting harder. Ashley Fletcher, CMO of Adthena, breaks down how to build a high-ROI search strategy in the modern era of AI.
How nostalgia became the new hot advertising commodity | Adtech Juice

How nostalgia became the new hot advertising commodity

August 3, 2026
As attention spans shrink and acquisition costs rise, brands are rediscovering nostalgia as one of advertising's most effective creative tools. Ada Mockuté Jaime, CMO of Nordcurrent, explores why familiar aesthetics and cultural touchstones drive stronger emotional engagement, particularly in mobile gaming.
Exclusive promo codes don't leak attribution. They protect it. | Adtech Juice

Exclusive promo codes don't leak attribution. They protect it.

July 30, 2026
There is a reflex in performance marketing that says exclusive offers are dangerous. Give a creator a genuinely good discount code and you invite the audience to go shopping. Pavel Medvedev, Co-founder of Uplify, believed a version of this too, until hespent a year running commission only creator programs.
Write Google off at your peril | Adtech Juice

Write Google off at your peril

July 22, 2026
Google was never behind the curve, and now it is winning. Every new AI product triggers the same reaction, be it a new large language model (LLM) feature or an AI browser like Perplexity’s Comet, writes János Moldvay, Chief Data Science Officer at Funnel
The programmatic trap: Why most publishers are leaving their best revenue on the table

The programmatic trap: Why most publishers are leaving their best revenue on the table

July 18, 2026
Ravij Khaneja has watched programmatic advertising go from a radical idea to the default setting for almost every publisher on the internet. In that time, he's identified a problem that's leaving revenue on the table. The good news is, it's entirely solvable.
Online video ads are hot. But what will make them endure? | Adtech Juice

Online video ads are hot. But what will make them endure?

July 18, 2026
Digital video advertising is booming, with U.S. spending projected to surpass $80 billion this year, but scale alone does not create lasting engagement, argues Tomas Forsbäck, CEO and Founder of Readpeak. So how is it created?
The emerging gap between content generation and performance optimisation

The emerging gap between content generation and performance optimisation

July 1, 2026
Whilst generative AI might mean marketing teams are never lacking in content, volume and quality are not the same thing. Toby Coulthard, CPO of Jacquard, addresses why this matters and what we can do about it.
The American Prospect is right about the disease. They’re wrong about the cure | Adtech Juice

The American Prospect is right about the disease. They’re wrong about the cure

June 18, 2026
Following the American Prospect removing every programmatic ad from their website, Tomas Forsbäck, CEO and Founder of Readpeak, dives into why their diagnosis and their prescription are doing different work, and what it means for independent journalism.
From pilot projects to real progress: making innovation stick | Adtech Juice

From pilot projects to real progress: making innovation stick

June 10, 2026
AI leaders are building team competence, recognizing transformative opportunities, and letting proven innovations spread organically across their organizations, says Patrick Shea, Co-founder at AdDaptive. Sometimes technology is involved.
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The Travel Gap: UK travel advertisers may be missing key moments that influence booking decisions

The Travel Gap: UK travel advertisers may be missing key moments that influence booking decisions

August 19, 2026
New research from The Trade Desk finds the open internet outperforms search, social and AI at every stage of the 76-day travel booking journey
Brandtech’s Jellyfish launches AI ads optimisation in Share of Model™ | Adtech Juice

Brandtech’s Jellyfish launches AI ads optimisation in Share of Model™

August 11, 2026
Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform.
Tinder ditches awkward first dates with new double date brand campaign | Adtech Juice

Tinder ditches awkward first dates with new double date brand campaign

August 3, 2026
Dating hasn't changed but Gen Z has. That's the simple insight the latest Tinder campaign follows, produced by Jellyfish.
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How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world | Adtech Juice

How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world

July 11, 2026
Everyone knows that CEOs should be using LinkedIn. But so often it’s something they promise they’ll get around to after the board meeting, after the investor update, product launch, client pitch, or one of a hundred other urgent tasks competing for attention.
Top Events at Cannes 2026 | Adtech Juice

The Top Events to Attend During Cannes Week

April 27, 2026
Discover the best Cannes adtech events to attend in 2026. From exclusive networking mixers to industry meet-ups, explore our top picks and access The Digital Voice™ Cannes Events Calendar to plan your week.

The Top Adtech Events to Attend in 2026

November 11, 2025
Discover the must-attend events in 2026 with The Digital Voice™’s expert guide. From global conferences to focused summits, explore our top picks and access our full industry event calendar for adtech professionals.
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