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VWO and AB Tasty have today unveiled Wingify, bringing the two businesses together under a single global brand alongside the launch of a new digital experience optimisation platform following their merger earlier this year.


The new Wingify platform combines experimentation, personalisation, customer insights, commerce optimisation, feature management and customer engagement through a shared data foundation and embedded AI engine. Wingify describes this approach as Agentic Experience Optimisation.

AB Tasty and VWO unite as Wingify to launch Agentic Experience Optimisation platform

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AB Tasty and VWO unite as Wingify to launch Agentic Experience Optimisation platform

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