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Customer acquisition specialist esbconnect has announced four new customers for its audience retargeting tool, Optivo - the UK- first email retargeting platform, for anonymous site visitors, not in a brand’s CRM system. They are outdoor adventure company Go Ape; award-winning mattress maker Simba; broadband price comparison site Broadband Genie and home and garden brand, Costway. All four will use Optivo to retarget unlogged-in visitors to their websites via email after they have visited their site.

Exclusive promo codes don't leak attribution. They protect it. | Adtech Juice

Exclusive promo codes don't leak attribution. They protect it.

July 30, 2026
There is a reflex in performance marketing that says exclusive offers are dangerous. Give a creator a genuinely good discount code and you invite the audience to go shopping. Pavel Medvedev, Co-founder of Uplify, believed a version of this too, until hespent a year running commission only creator programs.
Assertive Yield secures multi-year agreement with trusted media brands | Adtech Juice

Assertive Yield secures multi-year agreement with trusted media brands

July 30, 2026
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad stack and unlock faster monetisation,.
Preciso celebrates sixth anniversary with website redesign | Adtech Juice

Preciso celebrates sixth anniversary with website redesign

July 30, 2026
The DSP shows no sign of slowing down, with new website and two significant product releases: Ultima for Publishers and Ultima Ads for Advertisers

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Exclusive promo codes don't leak attribution. They protect it. | Adtech Juice

Exclusive promo codes don't leak attribution. They protect it.

July 30, 2026
There is a reflex in performance marketing that says exclusive offers are dangerous. Give a creator a genuinely good discount code and you invite the audience to go shopping. Pavel Medvedev, Co-founder of Uplify, believed a version of this too, until hespent a year running commission only creator programs.
Write Google off at your peril | Adtech Juice

Write Google off at your peril

July 22, 2026
Google was never behind the curve, and now it is winning. Every new AI product triggers the same reaction, be it a new large language model (LLM) feature or an AI browser like Perplexity’s Comet, writes János Moldvay, Chief Data Science Officer at Funnel
The programmatic trap: Why most publishers are leaving their best revenue on the table

The programmatic trap: Why most publishers are leaving their best revenue on the table

July 18, 2026
Ravij Khaneja has watched programmatic advertising go from a radical idea to the default setting for almost every publisher on the internet. In that time, he's identified a problem that's leaving revenue on the table. The good news is, it's entirely solvable.
Online video ads are hot. But what will make them endure? | Adtech Juice

Online video ads are hot. But what will make them endure?

July 18, 2026
Digital video advertising is booming, with U.S. spending projected to surpass $80 billion this year, but scale alone does not create lasting engagement, argues Tomas Forsbäck, CEO and Founder of Readpeak. So how is it created?
The emerging gap between content generation and performance optimisation

The emerging gap between content generation and performance optimisation

July 1, 2026
Whilst generative AI might mean marketing teams are never lacking in content, volume and quality are not the same thing. Toby Coulthard, CPO of Jacquard, addresses why this matters and what we can do about it.
The American Prospect is right about the disease. They’re wrong about the cure | Adtech Juice

The American Prospect is right about the disease. They’re wrong about the cure

June 18, 2026
Following the American Prospect removing every programmatic ad from their website, Tomas Forsbäck, CEO and Founder of Readpeak, dives into why their diagnosis and their prescription are doing different work, and what it means for independent journalism.
From pilot projects to real progress: making innovation stick | Adtech Juice

From pilot projects to real progress: making innovation stick

June 10, 2026
AI leaders are building team competence, recognizing transformative opportunities, and letting proven innovations spread organically across their organizations, says Patrick Shea, Co-founder at AdDaptive. Sometimes technology is involved.
The open web's value problem — and who holds the solution | Adtech Juice

The open web's value problem — and who holds the solution

June 1, 2026
Loïc Sfiligoï, Co-founder and CSO at Pubstack, addresses a paradox that the whole industry faces – more volume, less value, in a growing market. So what can be done?
The AI era has an invisible problem. And nobody's talking about it | Adtech Juice

The AI era has an invisible problem. And nobody's talking about it

May 20, 2026
Every marketer Bob Walczak, CEO of MadConnect, speaks with is chasing the same vision of AI-driven agents that handle every campaign in real time. So why does it feel so far off?
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Assertive Yield secures multi-year agreement with trusted media brands | Adtech Juice

Assertive Yield secures multi-year agreement with trusted media brands

July 30, 2026
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad stack and unlock faster monetisation,.
Preciso celebrates sixth anniversary with website redesign | Adtech Juice

Preciso celebrates sixth anniversary with website redesign

July 30, 2026
The DSP shows no sign of slowing down, with new website and two significant product releases: Ultima for Publishers and Ultima Ads for Advertisers
esbconnect announces four new customers for its Optivo email retargeting platform

esbconnect announces four new customers for its Optivo email retargeting platform

July 30, 2026
GoApe, Simba, Broadband Genie and Costway are the latest companies to tap into Optivo’s ability to retarget anonymous website visitors, NOT on your CRM via email in the UK.
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How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world | Adtech Juice

How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world

July 11, 2026
Everyone knows that CEOs should be using LinkedIn. But so often it’s something they promise they’ll get around to after the board meeting, after the investor update, product launch, client pitch, or one of a hundred other urgent tasks competing for attention.
Top Events at Cannes 2026 | Adtech Juice

The Top Events to Attend During Cannes Week

April 27, 2026
Discover the best Cannes adtech events to attend in 2026. From exclusive networking mixers to industry meet-ups, explore our top picks and access The Digital Voice™ Cannes Events Calendar to plan your week.

The Top Adtech Events to Attend in 2026

November 11, 2025
Discover the must-attend events in 2026 with The Digital Voice™’s expert guide. From global conferences to focused summits, explore our top picks and access our full industry event calendar for adtech professionals.
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