Episode 13: Retail Media - who really owns the customer?

Camilla Ray, Planning Director at Nectar360

Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.

In this episode of Legends of Adtech, host Julia Linehan is joined by Camilla Ray to unpack one of the most talked-about (and misunderstood) areas in the industry right now: retail media. With over 15 years of experience and access to insights from more than 24 million Nectar users, Camilla breaks down what retail media really means beyond the buzzwords, exploring how first-party data, measurement and omnichannel strategy come together to create genuinely valuable customer experiences. From the evolution of retail media channels to the rise of incrementality and AI-powered planning, this episode gets into the mechanics behind the hype.

But at its core, this conversation is about one thing: the customer. Camilla shares what a truly customer-first (or rather, customer-obsessed) approach looks like in practice: why the customer ultimately owns the relationship, and how brands and retailers must collaborate to earn their attention. Expect sharp insights on measurement standardisation, the reality of AI in planning, and why the future of retail media will be defined not by technology alone, but by smarter collaboration, better creativity, and a relentless focus on delivering real value.

About Camilla Ray

Camilla Ray is the Planning Director at Nectar360, where she applies more than 15 years of deep expertise in retail media, omnichannel customer strategy and data‑driven commercial transformation.She leads a 22‑person strategic planning team spanning Sainsbury’s, Argos and agencies; driving first‑party data strategy and retail media planning that delivers measurable commercial impact. Camilla has pioneered new frameworks for predictive analytics, live planning and governance, enabling more precise decision‑making and improved commercial outcomes.With digital acceleration reshaping the retail landscape, Camilla is committed to championing insight‑rich, responsible use of data, ensuring both brands and Nectar360’s 24 million customers benefit from smarter, more connected experiences.

Want to connect?

• Connect with Camilla on LinkedIn
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