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Minecraft is officially the best-selling video game of all time, with over 300 million copies sold. And until now, it has never had a formal affiliate program. That changes today. The new program is built on impact.com's Creator and Performance partnership solutions, giving Minecraft the infrastructure to discover, recruit, and manage creator partnerships at scale, while tracking, attributing, and paying out in real time through a single global platform.

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Vurvey Labs launches “Populations 2.0,” human-AI simulations to test the world’s ideas

Vurvey Labs launches “Populations 2.0,” human-AI simulations to test the world’s ideas

June 4, 2026
Built on trillions of human facet combinations, Vurvey Labs’ proprietary AI model challenges traditional testing methods with faster, richer, and scalable insights
Assertive Yield partners with The Media Trust to strengthen ad quality & publisher revenue

Assertive Yield partners with The Media Trust to strengthen ad quality & publisher revenue

June 3, 2026
If you've been tracking the programmatic landscape lately, you know digital publishers have always faced a brutal trade-off: aggressively maximise programmatic ad revenue, or strictly police site safety and user experience. Today, Assertive Yield and The Media Trust announced a partnership to erase that dilemma.
impact.com to power Minecraft’s first-ever affiliate program | Adtech Juice

impact.com to power Minecraft’s first-ever affiliate program

June 2, 2026
Minecraft is officially the best-selling video game of all time, with over 300 million copies sold. And until now, it has never had a formal affiliate program. That changes today with impact.com.
Cadent Launches AI-enabled Predictive Audience Builder

Cadent launches AI-enabled Predictive Audience Builder, giving advertisers direct control on how audiences are actually constructed

May 28, 2026
Just launched Predictive Audience Builder that lets media buyers directly select, exclude, and weight the actual predictive signals used to construct audiences, instead of relying on opaque pre-packaged segments.
impact.com accelerates Q1 momentum | Adtech Juice

impact.com accelerates Q1 momentum with platform innovation, Rakuten Alliance, and partnership economy expansion

May 20, 2026
The company now powers more than 2 million partnerships, collectively generating over $110 billion in annual gross merchandise value (GMV).
impact.com announces 2026 iPX in Austin, bringing together global leaders | Adtech Juice

impact.com announces 2026 iPX in Austin, bringing together global leaders to explore the future of AI-driven partnerships

May 14, 2026
Annual flagship Partnerships Experience (iPX) event returns June 9–11, 2026, featuring expanded AI programming, product innovation roadmap, and immersive attendee experiences
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