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Jellyfish’s Share of Model™ tool analysed how AI shopping systems recommend products across eight categories – including fashion, athletic wear, men's suits, home appliances and furniture – in the US, UK, Australia and Singapore, spanning ChatGPT, Google AI Mode and Amazon's Alexa for Shopping. The findings show that an "AI shelf" diverges significantly from the retail or search landscapes that brands know.

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Black Friday ads don’t work everywhere Parallel study finds

Black Friday ads don’t work everywhere: Parallel study finds brands need to target viewers in the right needs state.

October 12, 2026
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad - and that the content where ads work best is often also a strong fit for competing brands.
AI shopping upends the rules of brand leadership, price positioning & competition, according to new

AI shopping upends the rules of brand leadership, price positioning & competition, according to new Jellyfish research

October 4, 2026
Analysis reveals shopping assistants create radically different ‘AI Shelves,’ as Brandtech’s Jellyfish launches Share of Model™ Shopping Optimization to help marketers understand & influence how products get chosen
Particular Audience launches Trade Media solution to bring trade marketing into the digital age

Particular Audience launches Trade Media solution to bring trade marketing into the digital age

October 4, 2026
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time - bringing digital flexibility to trade marketing
Assertive Yield expands team with senior appointments of Shez Iqbal and Jack Watt

Assertive Yield expands team with senior appointments of Shez Iqbal and Jack Watt

October 4, 2026
Assertive Yield, the adtech platform helping publishers, SSPs and ad networks maximise revenue, working with the likes of 9GAG, Bauer Media Group, Hearst and Britannica, has appointed two very well-known industry veterans to fuel the next phase of their growth.
AB Tasty and VWO unite as Wingify to launch Agentic Experience Optimisation platform

AB Tasty and VWO unite as Wingify to launch Agentic Experience Optimisation platform

September 16, 2026
New platform brings experimentation, personalisation, customer insights and engagement together through a shared data foundation and embedded AI engine
Jellyfish strengthens media leadership with Seun Odeneye as Chief Media Officer

Jellyfish strengthens media leadership with Seun Odeneye as Chief Media Officer

September 7, 2026
Odeneye will drive AI-enabled innovation and scale impact across the EMEA Media practice
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