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New research from The Trade Desk, the world's largest independent advertising technology company, reveals that the open internet drives more influence, stronger recall and more bookings across the travel purchase journey. The findings suggest advertisers have an opportunity to better align media investment with consumer behaviour, leveraging channels such as connected TV to reach travellers from inspiration through to booking. 

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impact.com powers Minecraft's first-ever affiliate programme and unveils next-generation AI partners

impact.com powers Minecraft's first-ever affiliate programme and unveils next-generation AI partnership technology

August 27, 2026
Minecraft selects impact.com to power its first affiliate program as the company scales AI, creator and partnership capabilities
Readpeak appoints former Nokia and Microsoft technology leader as CTO to accelerate AI

Readpeak appoints former Nokia and Microsoft technology leader as CTO to accelerate AI and global scale

August 26, 2026
Seasoned CTO and technology leader joins Readpeak to lead technology and product development as the ad-tech scale-up enters its next phase of international growth
The Travel Gap: UK travel advertisers may be missing key moments that influence booking decisions

The Travel Gap: UK travel advertisers may be missing key moments that influence booking decisions

August 19, 2026
New research from The Trade Desk finds the open internet outperforms search, social and AI at every stage of the 76-day travel booking journey
Brandtech’s Jellyfish launches AI ads optimisation in Share of Model™ | Adtech Juice

Brandtech’s Jellyfish launches AI ads optimisation in Share of Model™

August 11, 2026
Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform.
Tinder ditches awkward first dates with new double date brand campaign | Adtech Juice

Tinder ditches awkward first dates with new double date brand campaign

August 3, 2026
Dating hasn't changed but Gen Z has. That's the simple insight the latest Tinder campaign follows, produced by Jellyfish.
Assertive Yield secures multi-year agreement with trusted media brands | Adtech Juice

Assertive Yield secures multi-year agreement with trusted media brands

July 30, 2026
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad stack and unlock faster monetisation,.
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