LEGENDS OF ADTECH

Episode 1: The Revolutionary

Emma Newman, CRO EMEA at PubMatic


Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.


In our debut episode, Emma Newman, CRO EMEA at PubMatic, unpacks her impressive career, AI concerns, and the mission behind PubMatic's new #FundedByAdvertising campaign. From assisting in launching HuffPost UK to what it takes to forge a path as a leader in adtech, Emma shares her biggest lessons and what she hopes the industry gets right.

About Emma Newman

Emma Newman is CRO EMEA for PubMatic, a global digital advertising technology company for premium content creators. From her early grounding in trade and product marketing, digital communications and business development at Microsoft, Emma has driven change and empowered organisational health for digitally focused organisations.


In 2010, she landed at AOL to lead the UK marketing function during a critical transformation period, building and leading the business operations function and driving sustainable growth. It led her to develop the marketing strategy and lead the overall programme management as part of the senior team who launched the Huffington Post in the UK.



At PubMatic, strategy, change and bringing people together to help them work smartly, continue as the central themes in her career. Emma is also deeply passionate about diversity, inclusion, and supporting women to become the best versions of themselves.

The Refill

Get a content top-up!


Avoiding AI Bias in Advertising: Ethical Strategies for Publishers 2025
October 23, 2025
Discover how publishers and advertisers can reduce AI bias in advertising with transparency, diverse data, human oversight and contextual targeting.
Adtech Tool Hacks: Hidden Features You’re Probably Not Using (But Should Be)
October 20, 2025
Think you know your adtech stack? From DV360 and Meta Ads Manager to LinkedIn Campaign Manager, GA4 and The Trade Desk, discover the hidden features and power hacks that can stretch your budget, sharpen targeting, and boost campaign performance.
How Data-Driven Storytelling Can Be Brands' Secret Weapon with Gerado Ramirez of Relevant+
September 17, 2025
Gerado Ramirez dives deep into the US Hispanic audience and shows how data-driven storytelling can unlock powerful connections. The lessons apply globally: whether you’re targeting a niche or a mainstream segment, weaving insight with creativity is what makes campaigns truly click.
Amit Monheit, Co-founder & CEO of Odeeo, dives into the popular world of gaming from who's playing t
September 17, 2025
Amit Monheit, Co-founder & CEO of Odeeo, dives into the popular world of gaming from who's playing to where they're doing it, and what advertisers are missing out on if they don't tap into this market.
Programmatic Relationship Advice: Don’t Let Your Partner Eat Your Business
September 2, 2025
It’s not right that any partner should be incentivised to undercut and disenfranchise you, or steal your revenues. Limelight Inc think this odd duality in the market is something that merits more attention – and urge you to give it some more of yours.
The End of Retail Media’s Bottom-Funnel Illusion | Nectar360
September 2, 2025
Amir Rasekh, Managing Director at Nectar360, argues that retail media has outgrown its bottom-funnel stereotype. With AI-powered platforms like Pollen and unified customer views, retail media is now driving full-funnel strategies, from awareness to loyalty, while reshaping how brands and retailers collaborate.
Five key shifts that changed everything in programmatic ads
August 29, 2025
Preciso’s launch in 2020 coincided with a massive shift in consumer behaviour, at a time when e-commerce was accelerating rapidly. Beyond their growth story, they’ve had a front-row seat to some fundamental changes that have reshaped the entire industry. Here are the five biggest shifts they've seen.
How to maximise ROAS by embracing programmatic native advertising
August 27, 2025
As the adtech supply chain gets more convoluted and obscure, and ad blindness is becoming a significant problem, brands are looking for ways to build campaigns that cut through the noise, engage consumers and provide ROAS.
Show More

Need to bust the jargon?

Read our Adtech Glossary