Episode 15: Is Creative Strategy reclaiming power in the age of AI?

Rhiannon Davies, VP Creative Strategy at Jellyfish

Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.

In this episode of Legends of Adtech, Julia Linehan is joined by Rhiannon Davies, VP Creative Strategy at Jellyfish, to tackle creative strategy, what it means and how it's changing in the AI era.

From building campaigns for global hit shows like Black Mirror at Netflix to shaping creative strategy for brands like Google and Oatly, Rhiannon's spent her career exploring how cultural insight and technology can work together, not against each other. Join us to unpack the evolving role of creative strategy in an AI-driven world, discussing whether data should lead creativity, how brands can avoid “AI sameness” and why human taste and cultural understanding are becoming more valuable than ever.

From the future of social strategy and creator-led marketing, to the realities of AI-generated content, trend forecasting and building culturally resonant brands, this episode is a sharp, honest and thought-provoking look at where creativity goes next.

About Rhiannon Davies

Rhiannon is VP Creative Strategy at Jellyfish, with an expert background in social media and creative marketing. Having cut her teeth in luxury fashion at Selfridges and Burberry, she went on to join the global marketing team at Netflix, where she created the strategies for some of the world's biggest shows including Sex Education, Black Mirror and Top Boy. At Jellyfish, she works across a number of clients including Google and Oatly and is a social media influencer in her own right, with 135K+ followers in the equestrian space.

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