LEGENDS OF ADTECH

Episode 11: The Educator

Paul Hood, Head of Publishing at the Vote Office, House of Commons


Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.


In this episode of Legends of AdTech, Julia speaks with Paul Hood, an independent digital transformation consultant with over two decades of experience in the publishing sector. They discuss Paul's journey from print to digital, the challenges of navigating digital transformation, the impact of AI on the industry and the importance of diversity and kindness in leadership.


Paul shares insights on how publishers can innovate and adapt to changing landscapes, emphasising the need for human connections and authenticity in the industry.

About Paul Hood

Paul Hood is an independent digital transformation consultant for the publishing sector. He has more than two decades of experience driving innovation and revenue growth for leading UK publishers including News UK, Reach and Bauer. 

Want to connect?


The Refill

Get a content top-up!

Why adtech’s biggest leak isn’t dollars. It’s work.

Why adtech’s biggest leak isn’t dollars. It’s work.

March 31, 2026
For years, the advertising industry has focused on financial leakage. That scrutiny is important, but it is incomplete. AdLib's Founder and CEO, Mike Hauptman, explores why we need to quantify the labor required to manage adtech's increasingly complex ecosystem.
The biggest challenges of programmatic advertising in 2026

The biggest challenges of programmatic advertising in 2026

March 3, 2026
Adtech enters 2026 stronger. Programmatic continues to expand across channels. Digital is the infrastructure of modern marketing. Mac Sawa, CEO of OnAudience, deep dives into why growth is no longer the main story in adtech.
Why digital publishing never escaped print economics | Adtech Juice

Why digital publishing never escaped print economics

February 23, 2026
Digital publishing has spent 25 years copying the economics of print, and that choice now blocks its ability to compete for advertiser trust and pricing power. The path forward is for publishers to stop selling impression volume and start selling outcomes, where attention, engagement, and contribution define value, say
Zero-click advertising: when decisions happen without the click

Zero-click advertising: when decisions happen without the click

December 11, 2025
In the early days of digital advertising, the click ruled everything, but that era is disappearing fast. Thrad.ai's CEO Andrea Tortella explores zero-click advertising what replaces the click, what it means to be “legible to machines,” and the power dynamics that emerge when AI becomes the decision maker.

The Top Adtech Events to Attend in 2026

November 11, 2025
Discover the must-attend events in 2026 with The Digital Voice™’s expert guide. From global conferences to focused summits, explore our top picks and access our full industry event calendar for adtech professionals.
Avoiding AI Bias in Advertising: Ethical Strategies for Publishers 2025

What can advertisers do to avoid AI Bias in 2025?

October 23, 2025
Discover how publishers and advertisers can reduce AI bias in advertising with transparency, diverse data, human oversight and contextual targeting.
Adtech Tool Hacks: Hidden Features You’re Probably Not Using (But Should Be)

Adtech tool hacks: hidden features you’re probably not using (but should be)

October 20, 2025
Think you know your adtech stack? From DV360 and Meta Ads Manager to LinkedIn Campaign Manager, GA4 and The Trade Desk, discover the hidden features and power hacks that can stretch your budget, sharpen targeting, and boost campaign performance.
How Data-Driven Storytelling Can Be Brands' Secret Weapon with Gerado Ramirez of Relevant+

What Brands Miss About Bilingual Gen Z Audiences (and How Data-Driven Storytelling Can Be Their Secret Weapon)

September 17, 2025
Gerado Ramirez dives deep into the US Hispanic audience and shows how data-driven storytelling can unlock powerful connections. The lessons apply globally: whether you’re targeting a niche or a mainstream segment, weaving insight with creativity is what makes campaigns truly click.
Show More

Need to bust the jargon?

Read our Adtech Glossary