LEGENDS OF ADTECH

Episode 11: The Educator

Paul Hood, Head of Publishing at the Vote Office, House of Commons


Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.


In this episode of Legends of AdTech, Julia speaks with Paul Hood, an independent digital transformation consultant with over two decades of experience in the publishing sector. They discuss Paul's journey from print to digital, the challenges of navigating digital transformation, the impact of AI on the industry and the importance of diversity and kindness in leadership.


Paul shares insights on how publishers can innovate and adapt to changing landscapes, emphasising the need for human connections and authenticity in the industry.

About Paul Hood

Paul Hood is an independent digital transformation consultant for the publishing sector. He has more than two decades of experience driving innovation and revenue growth for leading UK publishers including News UK, Reach and Bauer. 

Want to connect?


The Refill

Get a content top-up!

Black Friday ads don’t work everywhere Parallel study finds

Black Friday ads don’t work everywhere: Parallel study finds brands need to target viewers in the right needs state.

October 12, 2026
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad - and that the content where ads work best is often also a strong fit for competing brands.
We can label AI. But what are we actually labeling? | Adtech Juice

We can label AI. But what are we actually labeling?

October 4, 2026
Anthropic has begun embedding invisible watermarks in text generated by new Claude models, part of its effort to comply with the European Union’s new transparency requirements for AI-generated content. The idea sure seems straightforward: if AI generated something, there should be a way to identify it.
AI shopping upends the rules of brand leadership, price positioning & competition, according to new

AI shopping upends the rules of brand leadership, price positioning & competition, according to new Jellyfish research

October 4, 2026
Analysis reveals shopping assistants create radically different ‘AI Shelves,’ as Brandtech’s Jellyfish launches Share of Model™ Shopping Optimization to help marketers understand & influence how products get chosen
Particular Audience launches Trade Media solution to bring trade marketing into the digital age

Particular Audience launches Trade Media solution to bring trade marketing into the digital age

October 4, 2026
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time - bringing digital flexibility to trade marketing
Assertive Yield expands team with senior appointments of Shez Iqbal and Jack Watt

Assertive Yield expands team with senior appointments of Shez Iqbal and Jack Watt

October 4, 2026
Assertive Yield, the adtech platform helping publishers, SSPs and ad networks maximise revenue, working with the likes of 9GAG, Bauer Media Group, Hearst and Britannica, has appointed two very well-known industry veterans to fuel the next phase of their growth.
6 things marketers must know to navigate the Golden Quarter

6 things marketers must know to navigate the Golden Quarter

September 29, 2026
As the year’s biggest sales event rolls over the horizon, how should marketers strategise for the Golden Quarter? We’ve got six things brands should be considering if they want to win big.
AB Tasty and VWO unite as Wingify to launch Agentic Experience Optimisation platform

AB Tasty and VWO unite as Wingify to launch Agentic Experience Optimisation platform

September 16, 2026
New platform brings experimentation, personalisation, customer insights and engagement together through a shared data foundation and embedded AI engine
WTF is attribution!? | Adtech Juice

WTF is attribution!?

September 14, 2026
There's no holy grail in attribution, but there is a model that works best for you. Suzanna Chaplin, CEO of esbconnect breaks it down.
Show More

Need to bust the jargon?

Read our Adtech Glossary