Episode 17: How do we transform the adtech ecosystem

to work for publishers?

Andrew Buckman, CEO at Publisher Collective

Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.

Publishers have never faced more pressure. They're competing for attention, navigating privacy changes, battling walled gardens, and constantly being asked to do more with less. But are publishers really in trouble, or is the industry finally evolving in their favour?



In this episode of Legends of Adtech, Julia Linehan is joined by Andrew Buckman, CEO of Publisher Collective, to explore what industry transformation really looks like, why publishers remain the foundation of the open internet, and how trust, simplicity and long-term thinking can help the industry move forward.

About Andrew Buckman

Andrew has spent his career at the intersection of publishing, technology, and commercial strategy; building and scaling businesses that help independent creators thrive in an increasingly complex ecosystem. Before taking the helm at Publisher Collective, he led high‑growth teams across digital media and adtech at companies such as Azerion, Sublime, OpenX, and Yahoo, developing a reputation for operational discipline, clear strategic thinking, and an instinct for where the market is heading.

As CEO, he’s reshaped the organisation around trust, signal intelligence, and long‑term publisher value, steering it through structural change while strengthening its position in the supply chain. Andrew’s career is defined by a consistent through‑line: elevating publishers, simplifying complexity, and building companies that last.

Want to connect?

• Connect with Andrew Buckman
• Learn more about Publisher Collective