Level up in adtech: what to read, watch and learn in Q3
Are you a recent graduate looking to build out your CV? Or perhaps you’re ready to upskill and take the next step in your current career?
Whatever it is, we've got you covered.
In the name of back to school week, we’re sharing a selection of essential reading and free adtech courses to help you kick your Q3 off with a set of fresh knowledge and new skills.
Whether you’re a new graduate on the scene or an industry veteran, we’ve got something for everyone - because you’re never too young (or old) to start learning!
Our Q3 adtech reading list
Report: The New Rules of Discovery: the APMA’s definitive report on AI Search & Affiliate Marketing
Exploring how AI is changing affiliate discovery, measurement, attribution and commercial models.
Zero-click advertising: when decisions happen without the click - Andrea Tortella, Thread.ai
Exploring zero-click advertising, what replaces the click, what it means to be “legible to machines,” and the power dynamics that emerge when AI becomes the decision maker.
Podcast: Retail Media - who really owns the customer? Camilla Ray, Planning Director at Nectar360
Hear from the retail experts themselves, Nectar360. At its core, this conversation is about the customer but it also uncovers so much more.
Build, Buy or Borrow? The Tech Decision Publishers Keep Getting Wrong - David Nelson, Limelight inc.
Every publisher needs a platform on which to trade their inventory programmatically but finding out which is the right one for them is where it becomes more challenging. This article can help.
AI bot scraping is becoming a huge issue, especially for publishers. But how big has its impact actually been? This article tells all.
Courses and training
Free Google Ads training for every kind of advertiser
No matter your role, learn how to get the most out of Google Ads through e-learning designed by platform experts.
Get your free Meta Social Media Marketing Professional Certificate
Launch your career as a Social Media Marketer. Build job-ready skills for an in-demand career. No degree or prior experience required.
Explore the industry & get a job with the help of the adcademy
If you’re looking for the ultimate guide to the industry that’s packed full of advice from leading experts, you’re in the right place! This course has been designed with one goal in mind: to get you a great job.
Develop, learn and grow with IAB Training
Looking to upskill on all things digital marketing? You’re in the right place.
Digital Advertising Certification: Develop a Winning Online Advertising Strategy
Browse ebooks, tools, guides, templates, webinars and more. All designed to help you grow your business.
