Built on 25 years of ad serving technology, the platform enables organizations to take control of their data, monetization, and operations.

VICTORIA, B.C., CANADA – April 22, 2026 – As media networks become one of the fastest-growing segments in digital advertising, many businesses are discovering that launching one requires more than demand. It requires infrastructure that has traditionally taken years to build and operate at scale.

AdButler, an independent ad tech company with more than 25 years of ad serving experience, today announced Commerce Catalyst, a platform that allows organizations to build and operate their own media networks using the same underlying infrastructure that has powered billions of daily ad impressions globally.

Rather than introducing a new system, Commerce Catalyst applies AdButler’s existing production-proven technology to the growing demand for owned media networks across industries.

Why This Matters Now

Many organizations face fragmented systems, long onboarding cycles, and platforms that struggle to keep pace with their needs. Product updates can take months, promised features often fail to materialize, and new capabilities are frequently gated behind additional cost.

At the same time, teams are no longer looking for static tools. They need an intelligence layer that can continuously optimize, adapt, and act on their behalf.

This gap is driving increased demand for infrastructure that allows businesses to operate media networks as an owned capability, with the speed and control required to compete.

This shift is also raising expectations around product velocity, as businesses look for platforms that can evolve as quickly as their strategies.

“What we are seeing is a shift from companies renting media platforms to wanting to own them,” said Rajiv Khaneja, CEO of AdButler. “They already have the audience. Commerce Catalyst gives them the infrastructure to fully monetize it without giving up control."

From Platform Dependency to Infrastructure Ownership

Commerce Catalyst provides the core components required to operate a media network as an internal capability.

These include:

• A self-service environment for brands, agencies, advertisers, and partners.
• A unified data layer connecting audiences, catalogs, and inventory
• Flexible monetization across onsite, offsite, and on-premise digital screens.
• Open APIs that integrate with existing ecommerce and data systems

The platform is designed to move media networks away from managed services and toward owned, scalable products.

AI Moves Into Ad Operations

Commerce Catalyst reflects a broader shift toward automation in ad operations, with AI agents built directly into the platform. With this solution, businesses can:

• Use built-in agents to monitor performance, optimize campaigns, and generate insights
• Create custom AdButler agents tailored to their own workflows
• Integrate external AI systems using AdButler’s MCP, enabling custom agents to interact directly with reporting, campaign management, and optimization tools

These capabilities allow teams to automate tasks that previously required dedicated ad operations resources, reducing overhead while improving performance.

A More Open Model for Media Networks

Commerce Catalyst aligns with a growing industry shift toward greater control and flexibility.

Instead of relying on external platforms, organizations can:

• Own advertiser and partner relationships
• Continue to monetize inventory with programmatic relationships
• Control monetization strategies and margins
• Maintain direct access to performance and audience data

This approach allows businesses to treat media networks as a core revenue channel rather than a dependent extension of another platform.

Built on Proven Infrastructure

Commerce Catalyst is powered by the same ad serving technology that AdButler has operated in production for over 25 years, delivering billions of ad impressions globally.

This foundation enables businesses to launch faster, scale confidently, and avoid the operational risks associated with building or adopting unproven systems.

Availability

Commerce Catalyst is available globally starting today, with onboarding timelines measured in weeks. In addition, AdButler will be attending the iMedia Retail Summit in Gold Coast, Australia, from April 22nd to 24th, where the team will be available to meet and discuss Commerce Catalyst. More information is available at www.adbutler.com/commerce-catalyst or contact AdButler directly at hello@adbutler.com.