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Whether you're a seasoned adtech pro or just getting started, we’re here to cut through the jargon and serve up the good stuff. No fluff, no filler – just the juiciest trends, insights, and need-to-know updates to keep you ahead of the game.


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ADTECH UNIVERSITY

Get a crash course in everything adtech. Whether you’re brushing up on the basics, levelling up your expertise, or filling in the gaps, this is where adtech makes sense. No lectures, just easy-to-digest knowledge served fresh. Class is in session.

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GLOSSARY

DSPs, SSPs, CTV, WTF? We’ve got you covered. Our A-Z Glossary is your crash course in everything adtech, breaking down the buzzwords and acronyms so you can talk the talk and walk the walk with the best of them.

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LEGENDS OF ADTECH

Adtech moves fast. Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Tune in every two weeks as we sit down with the industry’s boldest thinkers and biggest movers. Listen now!

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CATEGORIES

Need a content top-up? You’ve come to the right place. This is your content compass. Explore by category and zero in on what matters to you, whether it’s Programmatic, CTV, Privacy, Retail Media, or something else, refresh your feed and reignite your thinking.

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The Refill

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Retail Media 101: A No Nonsense Guide | Adtech Juice

Retail Media 101: A No Nonsense Guide

June 27, 2025
Retail media is a much discussed and easily misunderstood area of adtech and digital advertising, but most predictions put it at the heart of the evolving media landscape. So what are we dealing with?
A Day in the Life of a Programmatic Ad | Adtech Juice

A Day in the Life of: a Programmatic Ad

June 27, 2025
A programmatic ad’s day lasts only 200 milliseconds, yet it packs a remarkable amount into that time. Let’s take a look at the nuts and bolts of how an ad is served.
How to integrate the biggest adtech trends into your events

Shaken AND stirred (up): How to integrate this year's biggest adtech trends into your event theme

June 26, 2025
As an organiser, how do you connect the dots across content, delivery and the guest experience to create an adtech event that sticks in the mind? After all, that’s the goal - no one wants to organise an event that's forgotten before the canapés have even been digested. Our events expert has the lowdown.
The Open Internet is at Risk – and It’s Time to Act with Emma Newman, PubMatic

The Open Internet is at Risk – and It’s Time to Act

June 5, 2025
Emma Newman, CRO EMEA at PubMatic and winner of The Wires' Adtech Personality of the Year, writes on the risks to the Open Internet and journalism, and how digital advertising can save the day with campaigns such as PubMatic's #FundedByAdvertising.
A CEO’s Guide to Building the Ultimate Adtech Stack | Adtech Juice

What is an Adtech Stack, and How Should You Go About Building One?

May 22, 2025
Digital advertising is a whirlwind of acronyms and unusual terms. Getting to grips with these can be a challenge. And what about ‘adtech stack’? The elusive entity that houses the acronyms, platforms and solutions that enable brands, advertisers and publishers to engage in advanced digital advertising? That’s what we’re going to look at today; it’s not as complicated as it sounds. Building your adtech stack is made easy with this comprehensive guide from The Digital Voice's CEO and Founder, Julia Linehan.
Everyone’s talking about the authenticated web—but will it really change the game or is it just more

Is authenticated web the future of advertising or just another myth?

May 16, 2025
Everyone’s talking about the authenticated web—but will it really change the game or is it just more hype? Human Algorithm's Shawn Lim poses the question.
CTV is blurring the lines between old-school TV and new-age streaming—here’s why that matters to mar

CTV Bridges Traditional TV and Streaming Gaps

May 14, 2025
CTV is blurring the lines between old-school TV and new-age streaming—here’s why that matters to marketers and viewers alike.
Contextual Intelligence Beyond Advertising | Adtech Juice

Sentiment Is Everything – Why Contextual Intelligence Means More Than Just Ads

May 1, 2025
James Donovan, Client Strategy Director, GumGum, explores how contextual intelligence captures cultural sentiment, enabling brands to align messaging with real-time audience moods.
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Juicy Learning

Level up your adtech knowledge!

Retail Media 101: A No Nonsense Guide | Adtech Juice

Retail Media 101: A No Nonsense Guide

June 27, 2025
Retail media is a much discussed and easily misunderstood area of adtech and digital advertising, but most predictions put it at the heart of the evolving media landscape. So what are we dealing with?
A Day in the Life of a Programmatic Ad | Adtech Juice

A Day in the Life of: a Programmatic Ad

June 27, 2025
A programmatic ad’s day lasts only 200 milliseconds, yet it packs a remarkable amount into that time. Let’s take a look at the nuts and bolts of how an ad is served.
How to integrate the biggest adtech trends into your events

Shaken AND stirred (up): How to integrate this year's biggest adtech trends into your event theme

June 26, 2025
As an organiser, how do you connect the dots across content, delivery and the guest experience to create an adtech event that sticks in the mind? After all, that’s the goal - no one wants to organise an event that's forgotten before the canapés have even been digested. Our events expert has the lowdown.
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